What is on page SEO and why is it so important? (Part 2)

September 07, 2022 | by NeSEO

If you read the first part of our on-page SEO series, you’ll be well aware of the benefits that sprucing up your search engine optimisation (SEO) strategy unlocks.

Good on-page SEO leads to optimised pages that perform better and are more visible to browsers. Whilst algorithms change and trends evolve in the world of SEO, there are six areas that should always be key focuses for those looking to enhance their on-page offering.

In this blog post, we delve deeper into the ‘big six’ so you can get one step closer to on-page SEO that gets you noticed for all the right reasons.

Title tags

Title tags are the titles you see when you run your search via Google or another engine. They are integral to the ranking of your web pages and also inform browsers at first glance what your pages are all about.

By incorporating keywords and phrases into your title tags, your pages are more likely to appear in the results for relevant search queries. This means you get more clicks and traffic to your website.

Internal links

Whilst there’s a lot of focus on the presence and quality of outbound links, internal links are just as important. Internal links point to pages on your own website to provide essential, relevant information for browsers and, more crucially, search bots.

To ensure your website ranks well, bots crawl your website and its content. By using internal links throughout your site, you can direct bots to other pages more easily to aid indexing and visibility.

URL optimisation

Fine tuning the structure of your URLs is another must for boosting on-page SEO. Use keywords and phrases that are relevant to your business and that particular page to help both search engines and users identify its topic. Keep your URLs on topic, clear and concise, avoiding the use of filler or stop words.

On-page content

The content of your pages should be just as unique and optimised. Striking the right balance between keywords and valuable content is the key to success. Concentrate on filling pages with authoritative content that is based on your keyword research, and avoid going overboard with those keywords and phrases.


The presence of images not only makes your website lovely to look at, it provides another opportunity for on-page optimisation. Add alt tags to each and every one of your images, and make sure their titles and file names are just as keyword motivated.


User experience (UX) is vital to attracting browsers and converting them into customers. Make sure the content that forms part of every page is easy to read and correctly formatted with clear headings. You should also use a layout that’s clean and scannable. Don’t forget those calls to action either!

Don’t go it alone when enhancing your on-page SEO, get help from our team today.