Lead Generation & CRO

Squeezing every last drop of performance from your website and marketing campaigns

Lead generation, conversion optimisation, customer retention, repeat purchases, customer loyalty, increased engagement.  All can be delivered with the right know how and the right approach.

What is conversion rate optimisation?

Conversion rate optimisation (CRO) is the process of getting more leads, sales, downloads, sign-ups or whatever your performance indicator is, from existing visitors to your website. CRO is done through making relatively small gains across your online platform (website, email marketing, social media channels, etc) with the aim to make substantial gains to your bottom line.

  • Understanding your business

  • Understanding your market

  • Understanding your customers

  • Understanding your competitors

  • Create engagement, interaction and purchase

What is lead generation?

Website lead generation is a process of attracting and then converting new visitors to your website.  The process involves many aspects that are typically covered as part of your marketing mix:

  • Awareness
  • Interest
  • Consideration
  • Intent
  • Evaluation
  • Purchase

How do we go about lead generation?

As with most good SEO processes you need to start by understanding your business, market and competition, lead generation of your website is no different.  The first task is to know who your customer is and who you are trying to communicate with for your product or service. Once this is understood then you need to identify where and how you will be able to get in front of this audience.  You will then need to ensure that once you have directed them to your website it is communicating with them in the right language, the right tone and with the right information to enable them to make an informed and appropriate buying decision.   

At NeSEO we have been working with many of our customers for many years and understand what it take to search out, find, and secure quality and relevant leads.

What is involved in conversion rate optimisation (CRO)?

When it comes to CRO we will, for existing websites, focus on making small amendments where we consider it necessary rather than the more costly and timely process of initiating a full website redesign. This is likely to include some of the following:

  • Improved site architecture and customer journey
  • Aesthetical updates such as button colours and names
  • Reduce required processes to achieve a conversion
  • Fixing glaring errors and usability issues
  • Simplify the user journey
  • Improve the content and communication to ensure better aligned to your visitor expectations

Remember we are looking for very small percentage changes, even the most optimised websites will do well to achieve a 5% conversion rate. The numbers soon start to stack, an increase from 2% to 3% on site turning over 500k could see sales increase to £700k, with added visibility through social channels this soon starts to snowball.

Our approach to Conversion Rate Optimisation

Using a range of tools and our industry knowledge through tried and tested methods we analyse and begin to understand what barriers to conversion exist. For example you may have unattractive landing pages, or over complex checkout process, or cluttered layouts, too much text on the page or an unclear customer journey. After our report is completed we will make recommendations for change and where necessary use A/B testing to validate the recommendations and identify the most effective page.

If you are struggling to get your visitors to convert then get in touch today and let's discuss what we can do to help.


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