What is keyword research (and why is it so important)?

October 03, 2022 | by NeSEO

Keywords play an integral role in every aspect of online marketing, from your SEO campaigns and digital marketing strategies to the content that fills the pages of your website on a more permanent basis. Keyword research is therefore one tactic that should certainly be explored by every business looking to maximise their success online.

In this blog post, we take a closer look at what keyword research is, why it is so important, and how you can get started.

What is keyword research?

Keyword research is a process where you define what keywords and phrases your target audience are typing into Google and other search engines to find products or services just like yours. By using research to define these words and phrases, you can add the right content to every part of your strategy, including the content would-be customers may encounter both on site and off.

Why is keyword research important?

The sourcing and use of meaningful keywords and phrases that are relevant to your brand and valuable to your customers can catapult your brand to a whole new level of success, a fact that makes it essential in every SEO task. By identifying the words your target audience uses and defining how often they are utilised in search, you can optimise your website and improve your content offering across other channels.

Keyword research isn’t about getting any old traffic to your website. Through the strategic use of the right keywords and phrases, you can get the right traffic, i.e. traffic that is more likely to convert into sales.

Keywords can be used to understand your own business a whole lot better, meaning you can position your products or services for improved success within your target market. The use of keywords also helps Google understand what your brand is all about to drive more organic traffic to your door.

How do I get started with keyword research?

Keywords and phrases can be added throughout your on-site and off-site content to boost traffic and increase conversions, including your web content, blog content, titles and meta data.

Finding relevant and valuable keywords is simpler than you think. Tools like the Google Search Console, MOZ and the Google Ads Keyword Planner will all help you find keywords, view search volumes and get your brand in front of the right customers.

Need help with your keyword research? Contact our team today to get started.