What is content marketing?

July 13, 2021 | by NeSEO

When it comes to promoting your business and the products or services it supplies, the World Wide Web unlocks some fantastic opportunities. But as many companies will find, getting your voice heard in this overcrowded marketplace isn’t easy.

A solid SEO strategy is integral to success online, yet you don’t have to spend a fortune to get the results you’ve been searching for. There’s a popular saying in the marketing world – “content is king!” – and these days that couldn’t be truer.

Content marketing can be used by any business to take their wider SEO strategy up a notch and to realise some pretty incredible results. But what exactly is content marketing, how can it benefit your business and where do you get started? In this blog post, we answer those all-important questions…


What exactly is content marketing?

As the name suggests, content marketing is the creation and sharing of content to promote a business and raise awareness of its products or services.

Content can be used both online and off in so many different ways. On the web, content such as blogs, social media posts, videos, infographics, case studies, eBooks, and white papers can create the impact businesses need to get noticed in their target market.


How can it benefit my business?

Content marketing is a vital part of your wider SEO strategy, with the content published on-site and off, giving you the power to increase your ranking and gain more visibility in the search results.

As well as Google and other search engines loving nothing more than great content (they reward companies with solid content marketing strategies with higher rankings as a result), your content marketing efforts are certain to be appreciated by your customers.

New and existing customers love high quality content. By providing useful, interesting information on a subject matter that you’re an expert in, you’ll quickly establish yourself as a trusted brand.

With consistent and carefully curated content you can drive sales, start and lead the conversation, raise brand awareness, boost your credibility, achieve great ROI, provide even better customer care, increase brand visibility, and grow your social media following organically and affordably.


Where do I get started?

You don’t have to take on content marketing alone. As a leading provider of professional SEO services, we can assist you in laying the foundations for and executing a solid content marketing strategy.

Find out more about our content marketing services or contact us direct to discuss your ambitions.