What is a landing page and why are they important for your website?

October 11, 2021 | by NeSEO

The Covid-19 pandemic turned life as we know it upside down. Even as restrictions continue to ease and we enjoy the freedoms of our new normal, the effects of the pandemic can be seen in almost every part of life. The pandemic cemented the rise of online shopping in particular, and for businesses up and down the country the importance of creating and managing a brand-centric, customer-focused website became more obvious than ever.

Landing pages are a particularly crucial aspect of any business website. Here we explore why and how you can create quality, well-thought-out landing pages that impress your customers and boost your business.


What exactly is a landing page?

As the name suggests, a landing page is a web page that new and existing customers ‘land on’. They offer vital entry points into your wider website from other digital locations (such as emails, ads, social media profiles etc.), and have a sole purpose of converting browsing visitors into fully fledged customers.


Why are landing pages important?

Well crafted, engaging landing pages have a hugely positive impact on your wider website and business. The more landing pages you have, the more leads you are likely to get, this means tons more conversion opportunities for your company.

Landing pages can provide the vital boost your online business needs, whether you operate predominantly on the web or it’s secondary to a bricks and mortar store. Landing pages have been linked to an increased number of repeat visits too. They offer the variety consumers crave so you keep landing customers again and again.

Landing pages shouldn’t be confused with other web pages either. They are specifically designed to convert, using sales-orientated, audience-focused messaging to target specific customers at specific times.


How can I create landing pages that convert?

Creating an engaging, conversion focused landing page is easy with the right support. Here at NeSEO, we use our 10 years of SEO experience and the latest market insights to provide a landing page creation service like no other.

Our landing pages are designed with lead generation in mind so you can boost sales for your business. They are also carefully crafted to satisfy your core demographic and inspire the trust that cements your status as a market leading brand.

For landing page creation that’ll help your business engage better with its customers, contact us today.