SEO is an essential when taking your business and the products/services it delivers online. Without a solid and regularly updated strategy for search engine optimisation (SEO), your website can quickly and easily slip into the digital abyss, making it very difficult indeed for would-be customers to find you online and connect with your brand.
Technical SEO is a vital part of the puzzle. To help you understand its importance, we’re here to share what you need to know about technical SEO.
Technical SEO focuses primarily on the optimisation of your website, and how it can be tweaked to help search engines like Google and Bing locate, crawl, understand and index your web pages. There are several boxes you have to tick to ensure the technical SEO of your website is up to scratch, but more on that later!
How search engines index your pages is pretty important, and ultimately dictates just how visible your website is in the search results. Without a good level of indexing, browsers (and potential customers) won’t be able to find your website, with the pages that make up your site ranking poorly or not at all.
There are several factors that affect the technical health of your website, including its security, mobile friendliness, loading speed and other Core Web Vitals.
The structure of your website is a great place to start when improving your technical SEO. A flat, organised structure is preferred, and it’ll help the search engines crawl all the pages that make your site what it is. Team this with a consistent URL structure, breadcrumbs navigation and an XML sitemap, and you already have a recipe for technical SEO success.
Don’t let anything else get in the way of the search engines crawling and indexing your web pages. There are lots of tools online that help to identify indexing issues at the touch of a button as well as provide suitable solutions on remedying these.
Duplicate content should also be removed from your website to prevent the penalties that can so easily affect your rankings. Focus on beefing up any content you do have, being sure to make it unique and high value every step of the way. Other technical SEO musts include improving your page speed, removing dead or broken links, and setting up structured data.
Need help getting your technical SEO on track?