Is organic SEO still relevant?

November 10, 2023 | by NeSEO

While we could keep this piece rather short by answering the question in the title with a big, fat “YES”, there’s more you should know about the power of organic SEO.

Search engine optimisation (SEO) is after all vital to the success of any brand online, with the marketing techniques used having a direct impact on just how visible your website, products or services, and wider brand are to the customers you are looking to target.

In this blog post, we take a closer look at what organic SEO is, the benefits that could be unlocked by making organic SEO apart of your business’ online marketing strategy, and why it’s still very relevant for brands of all sizes and niches.

What is organic SEO?

While paid advertising provides the results companies need to thrive online in the short term, all be it at a cost. Organic SEO strategies facilitate the improvements that help brands enjoy longer term, more stable success.

Organic SEO tactics are designed to boost the ranking of your website in the unpaid search results, with time served strategies like keyword research, link building (including internal link profiles), content marketing and on-page optimisation relied on to propel your website to new heights naturally.

Is organic SEO still relevant?

SEO strategies may change on what seems like a daily basis, but organic SEO remains an important part of the puzzle for all. By optimising organically, you can not only help browsers find the products or services and online experiences they crave, but bring in the sales and leads your business deserves.

With research revealing that more than 90% of online journeys begin with a search engine, how you rank on the likes of Google and Bing can make or break your success. That’s where organic SEO comes in!

Why should you use organic SEO?

As we mentioned above, organic SEO strategies don’t just ensure your business website is a one-hit wonder online. Organic SEO tactics have been proven to boost rankings and increase traffic for the long term when completed consistently and correctly both on- and off-page.

With this in mind, organic SEO delivers an excellent return on investment, providing a cost-effective approach that generates higher rankings, more traffic and leads, and greater revenue.

Where should you get started?

You don’t have to launch your organic SEO campaign alone. We can assist you in your quest for organic SEO success. Simply, get in touch with our team today to find out more.