Search engine optimisation (SEO) doesn’t have to be complicated. Whilst algorithms change and trends evolve on what seems like a daily basis, there are some SEO mainstays that are always well worth implementing, many of which are so simple you can incorporate them into your website yourself!
Read on to discover the five simple SEO wins that will get your website on the right track for great ranking, better visibility and increased conversions.
Headings aren’t just important throughout your blog roll, they’re essential for optimisation across your website and the individual web pages that make it up. Headings have a crucial part to play; they help to direct visitors to the content they want to see to increase engagement and conversion.
Headings (or H1s) should be clear and relevant as a result. Use a heading on each page to make content clearer and more digestible.
Make sure the heading and content featured on your web pages isn’t lost in translation during search by adding a suitable, relevant meta title to each page.
The meta title is the heading you see in the search results. It shouldn’t be exactly the same as the heading, instead meta titles should be carefully constructed to tell the search engines and users exactly what each page is about. Keep your meta titles short (no more than 60 characters), sweet, and keyword optimised for maximum impact.
Your meta data shouldn’t end with your meta title, in fact, this is only the beginning. Your meta description – seen under the meta title in the search results – should provide more information on the page and its content.
Include a meta description for each page ensuring the description is a concise 150 to 160 characters long. Keep it clear and compelling by using important keywords without overstuffing. Every meta title and description should also be unique.
They say a picture paints a thousand words, which makes the use of visuals important across every website. When choosing the imagery that speaks volumes about your brand be as unique as possible. You should accompany each image with short but descriptive and accurate alt tags.
An alt tag provides a brief description of the image if it fails to load or the user cannot see the image due to visual impairment. They also provide another way to incorporate those all-important keywords and phrases into your site.
Content is king! From the web copy featured on each page to the content of each and every post across your blog roll, every word matters. When creating content, make sure it’s unique, engaging, and relevant to your brand and its target audience.