Getting any traffic to your website is of course great news, especially if you frequent a market where that’s lots of competition. Not all types of traffic however were created equal as you’ll quickly discover when refining your search engine optimisation (SEO) strategy.
Here we take a closer look at organic search traffic, why gaining organic traffic is vital for web success in the short and long term, and how you can manage organic search traffic like a pro to realise some pretty impressive results.
Unlike paid traffic, which comes to your website via pay-per-click (PPC) advertising and other paid sources, organic traffic is generated from unpaid resources, such as your organic ranking on Google, Bing and Yahoo.
Instead of being influenced by and clicking on an advert to find their way to your website, an organic visitor would have found your website by using a search engine to type in a query that was relevant to your business and its products or services.
There are many benefits to organic traffic. It is well known for delivering qualified leads and offers a much higher conversion rate than many other types of traffic. It is also the most efficient, cost effective and scalable for businesses of all sizes and niches.
Taking steps to increase your organic traffic is an excellent way to build brand awareness, enhance your reputation and increase your reach. With the right strategies in tow, you can also target and scale organic traffic to boost credibility and growth further.
Building organic traffic may be free or inexpensive but it can take an awful long time. Building your organic traffic is very much a long game. Once you’ve established a consistent, targeted strategy that works however the results are more stable and powerful.
Paid traffic on the other hand is costly and provides more short-term rewards. With this in mind, incorporating a mix of strategies that work on building organic and paid traffic simultaneously is a tack many businesses take.
Populating your website with compelling content (which includes blog posts, articles, meta descriptions and title tags), improving your page speed and wider UX, and making better use of internal linking and images are the golden rules of organic traffic generation.
Building organic traffic however is just the beginning. Traffic needs to be managed and monitored appropriately using data tools like Google Analytics to improve engagement, aid conversions and drive organic traffic to all the right places.
Looking for assistance increasing or managing your website’s organic traffic? Contact our team today to discuss your requirements.