Launched in 2016, TikTok was a lesser-known video sharing network that really came into its own during the Covid-19 pandemic. If you weren’t making TikToks, you were receiving them! Long after lockdown, the social media site has continued to grab the attention of individuals, celebs and influencers worldwide.
TikTok is a social network with A LOT of clout, which makes it a great place to do business. Read on to discover the ins and outs of TikTok marketing, and how you can make it work for your business.
TikTok is a social media app that enables users to create, watch and share video clips, or shorts. It started life as Musical.ly, and originally specialised in the sharing of videos that were just 15 seconds long. The platform has since extended its length limit to three minutes, opening up a world of opportunity for personal and corporate social media users.
What makes TikTok extra special is the ability to create content with filters, stickers, voiceovers, sound effects and background music, features that made it famous for lip-syncing.
As of 2023, TikTok has more than 1.5 billion users, 1 billion of which are active on a monthly basis. The TikTok app has been downloaded more than 3 billion times. If these statistics don’t make you want to use it to promote your business, we don’t know what will!
TikTok marketing has been linked to several benefits, with its ads providing impressive returns within just six months. Businesses using TikTok to create purely organic content have also been able to reap a long list of rewards in terms of returns and reach.
First of all, if the age range of your target audience is over 55, TikTok may not be for you! Almost half of all TikTok users are 30 or under, so make sure your core demographic aligns with the TikTok user base.
If under 30s are your audience, it’s time to get creative with your content. When crafting the content that will resonate with your fellow TikTokers focus on good storytelling rather than production value. Keep posting consistent too, and make sure everything you share works in harmony with your brand values.
By following these golden rules, you can make TikTok work for your company and get your brand (and its brilliant content) out there.