We work with all sorts of businesses throughout the World. Some of them are looking to grow in certain countries whereas other are looking for growth within a certain radius of their own office base. The logic and the approach is the same whether you are looking to be top for SEO in Northampton or top for SEO in Germany. The time, effort, costs, content etc may be very different but the work that goes into will be the same.
The fundementals of marketing apply for both types of strategy. At NeSEO we understand what it takes to deliver new business locally. We will work with you to devise a suitable and effective plan to drive quality, relevant and incremental business to your site. All the elements that apply for a business that supply national services will apply to one that want to manage a market place within 50 miles of Northampton.
We will also work with you to ensure that the user experience on your website is matching the expectations of your customers. Let's face it there is little point in putting in valuable time, effort and of course money without making the most of these new opportunities when they land on your website.
We have our own in house team of designers and developers as well as our inbound and outbound marketing experts. Together we will make sure that the investment that you make will always generate the returns that you expect.
We will get to know you, your market, your competition, your products/services, your customers and your potential customers. This is vitally important if we are going to be able to make your local digital marketing work for you.
What is local SEO?
All local businesses in Kettering and Northamptonshire can benefit from local SEO. We have the skills and tools to help your business stand out online.
In a nutshell, it's a highly targeted form of digital marketing. It allows local business to attract customers within a specific region and demographic. If you're a plumber, electrician, florist or offer products and services within a set radius then local SEO will help your customers find the best result for their needs - you.
Local SEO is much more cost effective than leaflet drops or newspaper ad because unlike these methods, you can target your potential customers more efficiently. By searching for your service, they're already a few steps in to the sales funnel- they're actively looking and often ready to buy.
A common misconception is that local SEO is all about getting your website to the top of the search results for common keyphrases. Not so! It's about making sure every box is ticked and that your business features prominently on all local search directories. Making sure your address and contact number are visible and repeatedly show up enhances your business appeal. Consumers like going along with the most popular choices, they, us, you are driven towards the choices that other people have made too so making your brand stand out repeatedly, increases your chances of a lead.
Why is Local SEO important?
Because Google is the new Yellow Pages.
With the increasing use of smartphones, tablets and increased connectivity the internet is a fast, easy first base for getting answers. People are reading printed newspapers less and getting their news from smartphone apps and websites, so newspaper ads have almost gone the same way.
Because Local searches are on the increase
Back in 2008/2009, the number of searches including a location, increased by 58%. This is partly due to the over-optimisation of many national businesses in an attempt to gain first page rankings for short keyphrases. While these may be relevant to your search, you might not want to employ a plumber from London to fix your broken taps in Stoke.
Because conversion rates matter.
Wasting money on untargeted national ads, and not knowing how Facebook and PPC advertising works has cost many businesses huge amounts. Many just give up stating 'it didn't work for me' or 'it was a waste of money'. Our team have a background in traditional marketing too, meaning we know how to get the best out of the modern equivalents. The tools and strategies to generate website traffic are hugely powerful, but you have to know how to use them!
How to plan your Local SEO campaign
The planning process for Digital Marketing locally will encompass all the same key elements that we would adopt nationally or across countries.
- Keyword research and planning
- Competitor and market analysis
- User experience
- Customer Journey
- Website analysis
- Content relevance
- Content Quality
- Content Depth
- Website Authority (Locally)
- Paid opportunities
- Product and Service competitiveness
- Website authority
- Existing customer analysis