Search Engine Optimisation (SEO) & Conversion Experts

Get 1st page rankings with our tailored search engine optimisation and online marketing solutions


Valuable insight into keywords & phrases, on-page optimisation, competitors, social media coverage and the opportunity.

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We help clients across the UK to increase profit through our effective on-site and off-site optimisation and UE improvements.

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Solid Foundations

Higher rankings and more conversions, it’s our staple diet at neSEO. Solid On-Page Search Engine Optimisation is where it all starts - Let's get it right.

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Engage & Interact

Continual interaction with real people - bloggers, customers and social media followers will ensure you gain visability, strong backlinks and stable rankings.

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"Neseo have been an integrated part of our marketing team, providing seriously good results
not only in search but in conversions too!"

Jamie Hammond, Marketing Director at Roadchef Days Inn Hotels

what is seo

What is search engine optmisation (SEO)?

SEO or Search Engine Optimisation is essentially the process of gaining higher rankings and increased visibility on search engines, it involves designing and implementing a strategy to improve your websites' SEO in order for it to become friendlier to search engines including Google, Yahoo and Bing. SEO involves being listed on the "organic", "natural" or "unpaid" area of search engine results pages (SERPs) and unlike Pay Per Click (PPC) where an auction type bidding system means the customer has to pay for each click a listing achieves SEO is far more cost effective, time resistant and a longer term strategy to increase your ROI.  Today SEO is generally considered one of the most important of the on-line marketing tools.

Most SEOs focus on the Google search result as they are the dominant search player in the market today.  Over the last 10 years Google has done much to improve how their search engine works with their aim to ensure that the most relevant, well managed, well maintained, well designed, most informative and most respected websites appear at the top of the SERPs.  The role of a good ageny will be to help identify what areas need work for your business and brand to begin the process of generating new and relevant traffic from the search engines.

seo strategy

The strategy behind effective SEO

The first step to an effective SEO strategy is research, research is massively key to understanding the market, the current website standings and analysing the competition. This research is key in how each site needs to be improved in order to begin to rank on search engines. The research will highlight several things to us that may need to be changed in order to kick off with your SEO:

  • Research - Before we start anything we need to understand the market, the competition and all keyword data to make sure we pin point the perfect strategy for each niche we enter.
  • Keyword strategy - Keywords are the key to all SEO, in the analysis we combine company services, products, strategy and the data from search trends. We look to marry up potentially high converting keywords from the company side to search engine stats about what potential customers are searching for. After all there is no point ranking top of Google for something that people are not actually searching for! We also take into consideration the competitiveness of the search term and the likelihood of being able to rank for each term.
  • Content strategy - Content is king. We will look to amend existing content and add new content that Google and other search engines will get their teeth into. Content is all about relevancy, quality, uniqueness and authority. Each site needs to demonstrate the subject matter that it is looking to rank for, this then needs to be rolled out site wide across every single page.
  • Onsite SEO changes - Onsite SEO is effectively everything that a visitor or a search engine robot will see on any particular page of a website. This includes everything from headings, meta data, alt tags and much more that will need to be clean, tidy and well-structured in order to make the website more friendly and relevant to both search engines and the visitors to the website.
  • Offsite SEO changes - Offsite SEO is largely about your site authority and brand visibility. Googles algorithm in a senses uses a voting system to determine how popular any particular website is and then determines how that stacks up against the competing websites for any particular keyword. This voting system is essentially built on one-way links pointing to your website from relevant and good quality external websites. So in essence, the more quality backlinks you have the better you will rank but this has to be done in a natural and strategic way. Google is looking for real and genuine recommendations (through link/referrals).
  • Analyse - Using tools such as Google Analytics and Moz we analyse everything that is going on with each website at any given time and report on trends, changes and strategy adjustments.
  • Refine - Using the analysis we stay proactive and make on-going changes to our strategy to continually improve a websites rankings constantly, we do not stop when we hit target nor do we aim low!


Content for SEO

In order for your site to rank and for Google to recognise the relevance of your site you will need to ensure that you site has plenty of good quality, well written and relevant content. 

A large proportion of Digital Marketing involves content writing and copywriting, this is largely because of relevancy and depth of information. Google and other search engines like to be able to find information on your website that their users are looking for.  So making this content for search engines to harvest upon is a large part of any Digital Strategy we undertake. As well as the initial content creation and additions to your website we will look to continually update and add content to each of our clients websites, this may include blogs, forums, social media or even commenting or adding new pages. All of this has to be written in a natural, informative, relevant and unique way that search engines will love and visitors can understand.  This then all needs to be joined together through your website in such a way to make the journey as simple, clean, clear and logical as possible for both your customers and the search engines.

When combined with a natural targeted link building campaign, proper copy written content can have a huge impact on your organic rankings on search engines. The benefit is 3 fold, your site naturally attracts visitors who are searching for good quality information, quality content attracts links from external websites and search engines love rich, deep relevant content that is good for visitors.

link building2

Link Outreach for SEO

Quality and relevant oneway links remain one of the most important facets for ranking higher on Google and other search engines. Good link popularity can see a website rise quickly through the pages of search engines, here at NeSEO we work actively to improve the quantity and quality of the links pointing back to our client's websites.

Our link outreach campaigns are targeted at receiving only non-reciprocal relevant and quality links from relevant websites.  We use our time to source and engage with websites within a client's niche or part of a clients existing relationship chain and form relationships with these web owners whom if chosen correctly and made aware of your brand will be more than happy to link to your new quality, relevant and unique content.

Google continues to look at links as one of the measures of a sites popularity and therefore authority.  Google expects this to be achieved naturally as a result of an experience of your products and or services.  Our link outreach efforts are as much about searching for relevant opportunities as they are about improving the visibility and awareness of your on-line presence.  In other words we adopt methods designed to achieve exactly what Google expects!


NeSEO is a Northampton based Digital Marketing and lead generation agency.  We have been helping companies throughout Northamptonshire and surrounding counties grow their on line sales through effective SEO Services for more than 10 years.


We have worked and do work with a wide range of businesses from Sole Traders to large PLCs and have been successful helping them all grow sales, leads and profit from their on-line businesses through our leading SEO skills.  We have experience across most market places including:

  • Retail
  • Telecoms
  • Construction
  • Hotels
  • Leisure
  • Holiday
  • Jewellery
  • Luxury goods
  • Budget brand
  • Technology
  • Cloud Services
  • Hosting
  • Wholesale
  • Food Services
  • Events
  • Weddings
  • Team Building
  • Holidays
  • Book Publishing
  • Car Sales
  • Estate Agents
  • Letting Agents
  • Sport

 We love what we do at NeSEO and take pride in helping businesses achieve their on-line goals.  We are more than happy to share our knowledge and help you to maximise your on-line potential.  Contact us today and let us help you grow your bottom line.