Search Engine Optimisation (SEO) & Conversion Experts

Get 1st page rankings with our tailored search engine optimisation and online marketing solutions

FREE SEO AUDIT

Valuable insight into keywords & phrases, on-page optimisation, competitors, social media coverage and the opportunity.

Rank Higher

We help clients across the UK to achieve astonishing rankings in Google using creative white hat search engine optimisation both on and off-page.

I want high rankings

Solid Foundations

Higher rankings and more conversions, it’s our staple diet at neSEO. Solid On-Page Search Engine Optimisation is where it all starts - Let's get it right.

Optimise my website

Engage & Interact

Continual interaction with real people - bloggers, customers and social media followers will ensure you gain visability, strong backlinks and stable rankings.

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Free Seminars

Discover how we optimise websites for search engines, get more social followers, increase conversions and more by joining one of our free SEO seminars.

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"Continued results in a highly competitive marketplace. Neseo has transformed our online marketing,
with excellent, solid results."

John Burdett, Director at Africa Exclusive Ltd

"Neseo have been an integrated part of our marketing team, providing seriously good results
not only in search but in conversions too!"

Jamie Hammond, Marketing Director at Roadchef Days Inn Hotels

What is search engine optmisation (SEO)?

SEO or Search Engine Optimisation is essentially the process of gaining higher rankings and increased visibility on search engines, it involves designing and implementing a strategy to improve your websites' SEO in order for it to become friendlier to search engines including Google, Yahoo and Bing. SEO involves being listed on the "organic", "natural" or "unpaid" area of search engine results pages (SERPs) and unlike Pay Per Click (PPC) where an auction type bidding system means the customer has to pay for each click a listing achieves SEO is far more cost effective, time resistant and a longer term strategy to increase your ROI.  Today SEO is generally considered one of the most important of the on-line marketing tools.

Most SEOs focus on the Google search result as they are the dominant search player in the market today.  Over the last 10 years Google has done much to improve how their search engine works with their aim to ensure that the most relevant, well managed, well maintained, well designed, most informative and most respected websites appear at the top of the SERPs.  The role of a good ageny will be to help identify what areas need work for your business and brand to begin the process of generating new and relevant traffic from the search engines.

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The strategy behind effective SEO

The first step to an effective SEO strategy is research, research is massively key to understanding the market, the current website standings and analysing the competition. This research is key in how each site needs to be improved in order to begin to rank on search engines. The research will highlight several things to us that may need to be changed in order to kick off with your SEO:

  • Research - Before we start anything we need to understand the market, the competition and all keyword data to make sure we pin point the perfect strategy for each niche we enter.
  • Keyword strategy - Keywords are the key to all SEO, in the analysis we combine company services, products, strategy and the data from search trends. We look to marry up potentially high converting keywords from the company side to search engine stats about what potential customers are searching for. After all there is no point ranking top of Google for something that people are not actually searching for! We also take into consideration the competitiveness of the search term and the likelihood of being able to rank for each term.
  • Content strategy - Content is king. We will look to amend existing content and add new content that Google and other search engines will get their teeth into. Content is all about relevancy, quality, uniqueness and authority. Each site needs to demonstrate the subject matter that it is looking to rank for, this then needs to be rolled out site wide across every single page.
  • Onsite SEO changes - Onsite SEO is effectively everything that a visitor or a search engine robot will see on any particular page of a website. This includes everything from headings, meta data, alt tags and much more that will need to be clean, tidy and well-structured in order to make the website more friendly and relevant to both search engines and the visitors to the website.
  • Offsite SEO changes - Offsite SEO is largely about your site authority and brand visibility. Googles algorithm in a senses uses a voting system to determine how popular any particular website is and then determines how that stacks up against the competing websites for any particular keyword. This voting system is essentially built on one-way links pointing to your website from relevant and good quality external websites. So in essence, the more quality backlinks you have the better you will rank but this has to be done in a natural and strategic way. Google is looking for real and genuine recommendations (through link/referrals).
  • Analyse - Using tools such as Google Analytics and Moz we analyse everything that is going on with each website at any given time and report on trends, changes and strategy adjustments.
  • Refine - Using the analysis we stay proactive and make on-going changes to our strategy to continually improve a websites rankings constantly, we do not stop when we hit target nor do we aim low!

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Content for SEO

In order for your site to rank and for Google to recognise the relevance of your site you will need to ensure that you site has plenty of good quality, well written and relevant content. 

A large proportion of SEO involves content writing and copywriting, as mentioned this is largely because of relevancy and depth of information. Google and other search engines like to be able to find information on your website that their users are looking for.  So making this content for search engines to harvest upon is a large part of any SEO strategy we undertake. As well as the initial content creation and additions to your website we will look to continually update and add content to each of our clients websites, this may include blogs, forums, social media or even commenting or adding new pages. All of this has to be written in a natural, informative, relevant and unique way that search engines will love and visitors can understand.  This then all needs to be joined together through your website in such a way to make the journey as simple, clean, clear and logical as possible for both your customers and the search engines.

When combined with a natural targeted link building campaign, proper copy written content can have a huge impact on your organic rankings on search engines. The benefit is 3 fold, your site naturally attracts visitors who are searching for good quality information, quality content attracts links from external websites and search engines love rich, deep relevant content that is good for visitors.

Link Building for SEO

Link building is widely regarded as the most important tactic for ranking higher on Google and other search engines. Good link popularity can see a website rise quickly through the pages of search engines, here at NeSEO we work actively to improve the quantity and quality of the links pointing back to our client's websites.

Our link building campaigns are always ethical and targeted at receiving only non-reciprocal relevant and quality links from likeminded websites.  We use our time link building to source and engage with websites within a client's niche and form relationships with these web owners whom if chosen correctly and made aware of your brand will be more than happy to link to your new quality, relevant and unique content.

An important thing to remember about link building is geo-location, if using our pages as an example you are targeting the keyword "SEO Company in Northampton" or "Bedford SEO Company" then it's far more efficient to be looking to build relationships (links) relevant to each location.

Remember, Google is looking at links as a measure of a sites popularity and therefore authority.  Google expects this to be achieved naturally as a result of an experience of your products and or services.  Our link building efforts are as much about searching for link opportunities as they are about improving the visibility and awareness of your on-line presence.  In other words we adopt methods designed to achieve exactly what Google expects!