NeSEO – Search engine optimisation experts

We are specialists in search engine optimisation (SEO), over the last 8 years we have delivered bespoke SEO campaigns to our clients and successfully achieved countless number 1 spots on search engines such as Google, Yahoo! and Bing. Our clients operate in diverse market places, including travel, leisure, retail,office equipment and aviation. Our clients outrank companies like Kuoni, Virgin Holidays, furniture village and Halfords through our on-going SEO expertise.

Search. Click. Convert – Three very simple statements that we take extremely seriously at NeSEO. Our campaigns focus on getting top rankings within search engines, presenting an irresistible landing page to your visitor and finally optimising your website layout and offering for best visitor conversions.

Pro-active SEO Company

We deliver pro-active online marketing solutions, digital sales lead generation and professionally managed SEO campaigns through our in house team of UK based experts. Our team will become an integral part of your business, delivering a common sense approach geared towards high return on investment. We will provide you with cutting edge research, analysis, technology, strategy deployment, training and essential support – all tailored specifically for your business.

What is SEO?
Effective SEO
Link Building

So what is SEO?

SEO or Search Engine Optimisation is essentially the process of gaining higher rankings and increased visibility on search engines, it involves techniques and tactics to gradually improve your websites' SEO in order for it to become more friendly to search engines including Google, Yahoo and Bing. SEO involves the target of being listed on the "organic", "natural" or "unpaid" area of search engine results pages (SERPs) and unlike Pay Per Click (PPC) where an auction type bidding system means the customer has to pay for each click a listing achieves SEO is far more cost effective, time resistant and a longer term strategy to increase your ROI.

Generally the higher a website is listed in search engines the higher the traffic levels will be, so the practice of SEO involves implementing techniques with the view to improve your positions.

The strategy behind effective SEO

The first step to an effective SEO strategy is research, research is massively key to understanding the market, the current website standings and analysing the competition. This research is key in how each site needs to be improved in order to begin to rank on search engines. The research will highlight several things to us that may need to be changed in order to kick off with your SEO:

Research Research Research - Before we start anything we need to understand the market, the competition and all keyword data to make sure we pin point the perfect strategy for each niche we enter.

Keyword strategy - Keywords are the key to all SEO, in the analysis we combine company services, products, strategy and the data from search trends. We look to marry up potentially high converting keywords from the company side to search engine stats about what potential customers are searching for. After all there is no point ranking top of Google for something that people are not actually searching for!

Content strategy - Content is king. We will look to amend existing content and add new content that Google and other search engines will get their teeth into. Content is all about relevancy, quality, uniqueness and authority. Each site needs to demonstrate the subject matter that it is looking to rank for, this then needs to be rolled out site wide across every single page.

Onsite SEO changes - Onsite SEO is effectively everything that a visitor or a search engine robot will see on any particular page of a website. This includes everything from headings, meta data, alt tags and much more that we will manipulate within the code of the website in order to make the website more friendly and relevant to both search engines and the visitors to the website.

Offsite SEO changes - Offsite SEO is largely about links and brand management. Google uses a voting system to determine how popular any particular website is and then determines how that stacks up against the competing websites for any particular keyword. This voting system is essentially built on one-way links pointing to your website from relevant and good quality external websites. So in essence, the more quality backlinks you have the better you will rank but this has to be done in a calculated and strategic way in order to achieve a natural and organic growth.

Analyse - Using custom tools we analyse everything that is going on with each website at any given time and report on trends, changes and strategy adjustments.

Refine - Using the analysis we stay proactive and make on-going changes to our strategy to continually improve a websites rankings constantly, we do not stop when we hit target nor do we aim low!

Copywriting for SEO

A large proportion of SEO involves content writing and copywriting for SEO, this is largely because of relevancy and depth of information. Google and other search engines like to be able to find information on your website that their users are looking for, the more the merrier! So making this content for search engines to harvest upon is a large part of any SEO strategy we undertake. As well as the initial content creation and additions to your website we will look to continually update and add content to each of our clients websites, this may include blogs, guest posts on external websites, forums, social media or even commenting or adding new pages. All of this has to be written in a particular way that search engines will love and visitors can understand and easily find the content they are looking for.

When combined with a natural targeted link building campaign, proper copy written SEO content can have a huge impact on your organic rankings on search engines. The benefit is 3 fold, your site naturally attracts visitors who are searching for good quality information, quality content attracts links from external websites and search engines love keyword rich, deep content that is good for visitors.

Having your SEO content written by NeSEO is a huge benefit to your SEO campaign, our copywriters create keyword rich unique content that search engines, visitors and bloggers will love. The main target of our copy written SEO content is about targeting all keyword variations from the high competition high traffic terms all the way to the longer tail keywords that tend to convert higher but get searched more.

Link Building

Link building is widely regarded as the most important tactic for ranking higher on Google and other search engines. Good link popularity can see a website rise quickly through the pages of search engines, here at NeSEO we work actively to improve the quantity and quality of the links pointing back to our client's websites.

Our link building campaigns are always ethical and targeted at receiving only non-reciprocal relevant and quality links from likeminded websites, blogs and articles. We offer one hundred perc ent white hat SEO link building for our clients and will not source low quality, irrelevant links at any level as this is detrimental to your sites organic rankings. We use our time link building to source and engage with websites within a client's niche and form relationships with bloggers who are more than happy to link to our quality, relevant and unique content.

An important thing to remember about link building is geo-location, if using our pages as an example you are targeting the keyword "SEO Company in Northampton" or "Bedford SEO Company" then it's far more efficient to be building links relevant to each location, local directories, forums and blogs are a great place to start.