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We help clients across the UK to increase profit through our effective on-site and off-site optimisation and UE improvements.I want more profit
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SEO or Search Engine Optimisation is essentially the process of gaining higher rankings and increased visibility on search engines, it involves designing and implementing a strategy to improve your websites' SEO in order for it to become friendlier to search engines including Google, Yahoo and Bing. SEO involves being listed on the "organic", "natural" or "unpaid" area of search engine results pages (SERPs) and unlike Pay Per Click (PPC) where an auction type bidding system means the customer has to pay for each click a listing achieves SEO is far more cost effective, time resistant and a longer term strategy to increase your ROI. Today SEO is generally considered one of the most important of the on-line marketing tools.
Most SEOs focus on the Google search result as they are the dominant search player in the market today. Over the last 10 years Google has done much to improve how their search engine works with their aim to ensure that the most relevant, well managed, well maintained, well designed, most informative and most respected websites appear at the top of the SERPs. The role of a good ageny will be to help identify what areas need work for your business and brand to begin the process of generating new and relevant traffic from the search engines.
The first step to an effective SEO strategy is research, research is massively key to understanding the market, the current website standings and analysing the competition. This research is key in how each site needs to be improved in order to begin to rank on search engines. The research will highlight several things to us that may need to be changed in order to kick off with your SEO:
In order for your site to rank and for Google to recognise the relevance of your site you will need to ensure that you site has plenty of good quality, well written and relevant content.
A large proportion of Digital Marketing involves content writing and copywriting, this is largely because of relevancy and depth of information. Google and other search engines like to be able to find information on your website that their users are looking for. So making this content for search engines to harvest upon is a large part of any Digital Strategy we undertake. As well as the initial content creation and additions to your website we will look to continually update and add content to each of our clients websites, this may include blogs, forums, social media or even commenting or adding new pages. All of this has to be written in a natural, informative, relevant and unique way that search engines will love and visitors can understand. This then all needs to be joined together through your website in such a way to make the journey as simple, clean, clear and logical as possible for both your customers and the search engines.
When combined with a natural targeted link building campaign, proper copy written content can have a huge impact on your organic rankings on search engines. The benefit is 3 fold, your site naturally attracts visitors who are searching for good quality information, quality content attracts links from external websites and search engines love rich, deep relevant content that is good for visitors.
Quality and relevant oneway links remain one of the most important facets for ranking higher on Google and other search engines. Good link popularity can see a website rise quickly through the pages of search engines, here at NeSEO we work actively to improve the quantity and quality of the links pointing back to our client's websites.
Our link outreach campaigns are targeted at receiving only non-reciprocal relevant and quality links from relevant websites. We use our time to source and engage with websites within a client's niche or part of a clients existing relationship chain and form relationships with these web owners whom if chosen correctly and made aware of your brand will be more than happy to link to your new quality, relevant and unique content.
Google continues to look at links as one of the measures of a sites popularity and therefore authority. Google expects this to be achieved naturally as a result of an experience of your products and or services. Our link outreach efforts are as much about searching for relevant opportunities as they are about improving the visibility and awareness of your on-line presence. In other words we adopt methods designed to achieve exactly what Google expects!
NeSEO is a Northampton based Digital Marketing and lead generation agency. We have been helping companies throughout Northamptonshire and surrounding counties grow their on line sales through effective SEO Services for more than 10 years.
We have worked and do work with a wide range of businesses from Sole Traders to large PLCs and have been successful helping them all grow sales, leads and profit from their on-line businesses through our leading SEO skills. We have experience across most market places including:
We love what we do at NeSEO and take pride in helping businesses achieve their on-line goals. We are more than happy to share our knowledge and help you to maximise your on-line potential. Contact us today and let us help you grow your bottom line.