How we use your Twitter account
Twitter is still a hugely popular social media platform and while the majority of users are there to converse, there is massive potential for businesses too. We see Twitter as the voice of your business, an opportunity to connect with potential clients, talk to industry peers and professionals and reach out to influencers who are well known in your line of work. There are many suggestions out there as to what you should post on twitter, but we generally adopt the 5-3-2 approach. This means that for every 10 twitter posts we put out there, five are other people's articles and blog posts that we talk about. this might sound weird, but people don't want your products shoved down their throats all the time, they are online to be sociable, to find out what's going on in the industries, activities and news that affects them or entertains them. Three posts are related to your products and services, offering tips, ideas and solutions to common problems your followers might have, and finally the last two posts are more personal, friendly and approachable to assure followers that the person they're following is actually a real person!