Why is local SEO different from national?
Of course your website will still need to meet a certain standard before it can be marketed, as search engines 'read' your website looking for correct layout, tags and data to interpret this into a listing. For this reason, it's important that we consider an analysis or audit of your site first.
Local SEO encompasses the management of long-tail local based search terms, generating reviews on local portals and becoming a visible contributor to the area. Visibility and local awareness are the key factors here. We need to ensure all your address details are exact across all your social media so that google (and other search engines) can recognise that all the things your doing off-page are related to the same business and the same physical address.
Identifying opportunities that may work for you in terms of sponsorship or involvement is also a great way to shout about your commitment to the area and more importantly establish your business as a name that people can trust.
National SEO campaigns rely more on content-driven organic results and targeted pay per click campaigns. With an emphasis on a bigger audience there are a lot less local considerations if you're selling to a uk-wide market.