Getting to know who you are
Creating a brand and an associated quality to go with it can be achieved through delivering great articles that solve your audience's problems. It might sound counter-intuitive giving away free advice or offering charts, graphs, videos and comparisons when all you want to do is charge your visitors for the same freebies. But let's look at the bigger picture. If your business does 1 or 2 things really well, these are your key products and the rest just helps support them. People trust businesses more when they are seen to be helping them, especially if you've done your research and know your client base inside and out. Creating video clips, infographics, providing reviews and critique on current trends and products is all part of establishing your company as a trustworthy business to deal with.