What is Google PPC?
Google PPC is an abbreviation of the term Google Pay-Per-Click often also referred to as CPC or Cost-Per-Click which is a method of reporting/managing your advertising campaign with Google. Google PPC is the advertising model used to direct traffic from Google Search, or Google search partners to the advertisers website. Typically the advertiser sets a click based budget based on a desired search term(s) and pays Google each time that their advert is clicked. The position of the advert will be determined by a few variable, the most relevant two being the competitiveness of the budget for the CPC and the quality of the landing page that is being used in the advert.
The benefits of using Google PPC are that anyone creating a paid advertising campaign to drive traffic to a particular page or product, can monitor the effectiveness of their wording, imagery and campaign overall in order to further improve their marketing efforts to generate revenue and capture contact data from those that don't convert instantly. If you get the balance right between CPC, Ad and landing page, then Google PPC can be a fantastic way to generated profitable sales or leads for your business.