Why you shouldn’t be afraid of Google’s mobile-friendly algorithm update

mark Posted on 12 September 2016 by mark
Category: SEO Northampton

Think about the last time you visited a website on your smartphone that was a horror to use. You’ll have pinched, scrolled and inadvertently clicked menu items before giving up entirely.

Now consider your business website. Is it mobile friendly, or are the people that visit it on their pocket computers experiencing the same level of frustration? If it’s the latter, you’re in trouble, for two reasons:

  1. People won’t hang around in order to make a website work for them. It needs to leap off the screen immediately if they’re to stay engaged. If it doesn’t, they’ll go elsewhere - quickly.
  2. Google has recently confessed its undying love for mobile-friendly websites, and utter contempt for those that only work properly on a big screen.

Ok, so “undying love” may be a little strong, and the fact remains that no-one really knows what Google is up to with its algorithm updates, but they have rolled out something that experts widely believe places a great deal of focus on championing mobile-friendly websites in search results.


The algorithm update was actually launched last year and was hailed as being so significant by the search engine optimisation (SEO) community, that many dubbed it ‘mobilegeddon’.

That all sounds rather frightening, but if Google is to be believed (we certainly think they’re telling the truth), their focus on ranking mobile-friendly websites higher than those that are not is entirely admirable.

By 2020, 6.1 billion people are expected to own and actively use a smartphone. Mobile devices span continents, cultures and industries; they’re everywhere. So, why shouldn’t every website be completely tuned for screens of that size?

How to check if your website is mobile-friendly
If we’ve got you panicking, please don’t, because if your website isn’t mobile-friendly, there are ways to make it so relatively inexpensively.

Firstly, you need to check whether or not yours is fit for small screen use. Google themselves offer a handy tool for this task. Just pop in the address of your website, and you’ll see a preview of your website on a smartphone:

Google Search Console Mobile Friendly Test

…and, hopefully, confirmation that it is mobile-friendly:


If Google deems your website to fall foul of their mobile-friendly rules, you need to act relatively fast. Earlier this year, the search giant reaffirmed the hard work it’s putting into further mobile-friendly algorithm updates, and many experts believe that 2017 will be the time when mobile websites are fully prioritised within search results pages.

Still need convincing? Here’s five quick-fire reasons your website needs to be mobile-friendly:

1. It’ll be built for the modern user

People reach for their smartphone before their laptops when hunting for answers on the web. The former is already starting to feel incredibly archaic.

2. It’ll look better on desktops, too

A mobile-first approach to web design will make you focus on simplicity and ease-of-use. Both of those facets are beautiful on the web, and a mobile-friendly website will look just as great on desktop computers as it will on smartphones.

3. It’ll be faster

Responsive websites, when built correctly, require far less code than the cumbersome pages of old. That means they’ll absolutely fly when in use.

4. You’ll get more leads

People are disregarding your site right now if it doesn’t work properly on their mobile phone. Would you turn potential customers away if you ran a bricks-and-mortar store?

5. Google will like you even more

It bears repeating: Google is now favouring mobile websites. Do you want to risk slipping from page one?

If you’d like to chat through the options for making your website mobile-friendly, you can contact the friendly team at New Edge today - they know what makes Google tick.

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