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Why a website health check is a brilliant idea in 2020

NeSEO Posted on 25 November 2019 by NeSEO

With a new year on the horizon, now is the perfect time to commission a free website health check for your business.

Think about it: when was the last time you gave the website a proper once-over? Have you bothered to revisit it since the launch? If not, don’t be ashamed - this is common.

It’s also a sure-fire way to start falling behind the competition.

You may even be offering potential customers a dreadful experience.

Here’s why a website health check is a brilliant idea (just in case we haven’t convinced you already).

The user experience might be lacking

When was the last time you viewed your website with your customer hat on?

Your website might be inadvertently providing potential customers with a poor user experience (UX). Tricky navigation, unclear page hierarchy and bad mobile compatibility will be picked up as part of a website health check.

Your customers might be getting lost

What path do you want your customers to take when they use your website?

Once again, with your customer hat on, does the journey make sense? Is it obvious which page you should head to when more information is required or when you want to actually make a purchase?

Your website could be sending people down rabbit holes. A health check will help you fix that.

The content might not be up to scratch

It’s unfortunately rather common for the content on a business website to fall into disrepair. Even worse, it might have been in bad shape right from the start.

A website health check will review all of the content on your website to check for gaps, poor grammar, inadequate volume and plagiarism (hey, it happens).

The website may not be tuned for conversions

A business website which doesn’t have conversion optimisation in mind won’t offer any form of ROI - it’s that simple.

How sure can you be that your website is tuned for converting as many visitors into paying customers as possible? Or is it nothing more than a digital brochure intended to ‘wow’ people into a purchase?

You could be lagging behind the competition

There’s nothing worse than looking at a competitor’s website and realising they’re streets ahead of you.

This will happen if you take your eye off the ball on your website. With industries and technology moving at lightning-fast pace, what was once a leading website can quickly fall behind the pack if it isn’t regularly updated.

Your SEO might need a significant overhaul

Potential customers simply won’t find you on Google if search engine optimisation (SEO) isn’t a key part of your overall marketing plan.

Lots of business websites are ‘SEO’d’ at the start, but then left to tick over in the belief that Google will simply index the pages and continue to drive traffic towards the website.

This doesn’t happen. Sorry.

SEO isn’t a fire-and-forget routine - it needs constant attention if it’s to work effectively. A website health check will look at all aspects of your site’s SEO (there’s lots to it, after all), and identify where changes need to be made.

Ready?

Website health checks shouldn’t cost you a penny. At least, that’s what we think, which is why an NESEO website health check is completely free. Sign up for yours, today.

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