Social Media Management

What social media channels do we manage?

At NeSEO we will work with you to gain a strong understanding of your business and promote your brand through producing engaging content to promote on your social media pages. Each campaign is unique to us and is tailored to our clients' needs and target market.

What social media channels do we manage?

Facebook. Twitter. LinkedIn. Pinterest. Instagram. YouTube. - but there are many others we try for different marketplaces too.

You'll typically find that your target audience tend to use one or two social channels the most, but the best way to discover which are likely to work best for you, is to try as many as possible first. There are no rules as to what will work best for your business, but it's easy to forget that social media is all about being social. Offering help, advice, tips, contributing to conversations and engaging people outside of your subtle product promotion is the key to it's success, and if we (or you) are providing customers with content, determining which platform will engage, is part of your bigger social strategy. If you have a tonne of instructional videos, tips, product walkthroughs or daily advice then YouTube or Instagram might be a better focus, whereas providing Infographics or visual content would be better suited to Pinterest.

The most popular channels are Facebook, Twitter, LinkedIn, Pinterest, Instagram & Facebook, however we have experience in creating unique video content for YouTube and Vimeo.

Identifying your clients

We'll work with you to develop the social media strategy that works for your business. Many businesses, when starting out with their social media channels, tend to fall into the trap of just promoting their products and services. We'll help you create an association with your brand that's positive and engaging, with the occasional product placement to help drive traffic to your website. Finding a topic that hits the spot with your clients can be a lengthy process, and one we'll have to spend time with you discovering in the early stages of strategy planning. What do your customers like to do at weekends? What do they wear? Where do they eat? It all sounds a bit creepy, but it's the sort of thing we ask when we're building profiles to help us better target them with relevant content. Our discovery session with you will help us understand the needs and requirements and daily struggles of your client base, so we can help them by solving their problems and offering a break from the marketing they're so used to online.

Developing your on-line brand

Big brands like RedBull for example, rarely promote their soft drink anymore, it's all about their extreme sports. Why? Because it's more interesting and reaches the types of people who would buy their product. If you're not sure what niche areas we could create for you and your brand, check out 40 ways to sell boring products on social media.

There are many options for your social channels, and we encourage you and your staff to get involved as much as possible. Snaps from the office, videos from the good things you're doing to give back to the community or causes you care about, podcasts that answer customer questions and downloadable content that solves the issues your clients face are all so much better when the people immersed in the job are there to offer a positive insight. 

Promoting and Capturing

Promoted posts and unique landing pages are the next options, but not the only ones. Bringing people from your social media and getting them into the sales funnel is not easy. Some sources suggest that it takes 20 interactions on social media before any 'fan' or 'follower' is likely to be in position to buy from you, so it's important we spend time building your brand through positive experiences, video clips, inspirational pics, shared content from other sources and comments on other people's work.

Getting to know your competitors and creating relationships with them is essential for local business too. Monitoring what works for them could be the key to boosting your sales. For many 'me too' businesses, it's often about doing the same thing, but better.

We'll help you promote the content that really offers value, using modern techniques to ensure your social platforms fully support your overall marketing campaign.

Creating and Optimising content image

Creating and Optimising

We'll then spend some time setting up multiple channels and closely monitoring them for interactions and views. It's more than likely that many of these social channels won't share the same success, and that's not a failure. That's just about finding the common denominator amongst your potential clients. If your business targets 16-20 year olds who use Snapchat, then you're not going to get the same success from putting all your efforts into Pinterest or Quora.

Start to get Social

Why not get in touch today and let us help you to get more social.

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Time to get social

Time to get social

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