Adwords & PPC Management: Paid Search intro image

Adwords & PPC Management: Paid Search

We can improve your cost per lead and deliver a better return on investment on your Pay Per Click campaigns.

Pay Per Click (PPC) is a fantastic way to reach your audience very quickly, within hours you can be reaching 1,000s of potential new customers.  We have years of experience creating and managing Google Adwords campaigns from small investments of less than £500 per month to large campaigns of over £25,000 per month.

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Instantly attract quality leads to your website

PPC Campaigns complement an organic SEO strategy perfectly and can provide you with an advertising presence on hard to rank for keywords and phrases. Our fully managed Pay Per Click campaigns are designed to provide you with the maximum return on investment. There are specific techniques to success in PPC, for example, using certain words in your adverts will produce more clicks – you can even out rank your competitors and pay less for each click!  We have been creating and managing effective campaigns now for almost 10 years.  We ensure we understand all the latest techniques and we ourselves are Google Adwords Certified.

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What is Google PPC?

Google PPC is an abbreviation of the term Google Pay-Per-Click often called CPC or Cost-Per-Click. It relates to the advertising model used to direct traffic from Google Search, or Google search partners to the advertisers website. Typically the client sets a click based budget based on a desired search term and pays Google each time that their advert is clicked.  The position of the advert will be determined by a few variable, the most relevant being the competitiveness of the budget for the CPC and the quality of the landing page that is being used in the advert.

The benefits of using Google PPC are that anyone creating ad campaigns to drive traffic to a particular page or product, can monitor the effectiveness of their wording, imagery and campaign overall in order to further improve their marketing efforts and generate revenue and capture contact data from those that don't convert instantly.  If you get the balance right between CPC, Ad and landing page, then Google PPC can be a fantastic way to generated profitable leads for your business

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Landing page optimisation

Even with a perfectly optimised PPC campaign, the web page you click through makes all the difference. We know how to design high converting landing pages that focus on generating sales and enquiries and reduce wastage. We will utilise our User Experience knowledge to ensure that your PPC landing pages will engage and convert with your new customers.  Leading to more sales and profit.

Let us help you with your PPC

We have been working with Google for over 10 years.  We can help you to get more from your campaign whether you are spending £10 a day or £10,000 a day.

Talk to the team

Talk to an expert

Talk to an expert

Why not get in touch with us today about your Google Adwords Marketing needs. There is no obligation, just honest, open and good advice.