What is SEO?
Search engine optimisation is the practice of improving your website so that it is seen favourably by Google. Generally speaking the higher your website appears in Google the more visits it will receive.
SEO campaigns differ to Pay Per Click in that you are not charged for every visit to your site. We will work to ensure that your site ranks highly in the organic listing (where most of the visits are received) and stays there for a long period of time.
Why do I need SEO?
SEO is a highly profitable form of marketing. Google receives over one billion searches each day, so ensuring your website has a strong visibility within its search engine is imperative.
Your website is a shop window for your products and services; however it is not enough to have a well-designed good looking site if no one can find it.
If you think of Google as your local high street (except with a lot more shops and visitors) the shops that are in the centre of the high street and in the most desirable locations are the shops with the highest footfall and most likely have the highest sales.
The same applies with Google, if your website appears at the top of page one, then as research has proven, your website will receive more visits and sales than your competition.
How does SEO work?
There are three main factors that make a successful SEO campaign.
There are a number of onsite elements that Google takes into consideration when analysing a site, these include; page authority which can be built up over time, the architecture of the website and its URL structure. Page names, titles and descriptions. There are also other factors that are important such as the websites user journey and its content.
External optimisation also plays a major role in contributing towards a successful campaign. Link building to your website helps build its authority and will help it perform in the search engines. The links that are built need to be off a high quality and from websites that are relevant to your industry.
Social Media is having a growing influence on search engines (Google has its own social media site: Google+) It is important for both SEO and your businesses brand awareness that you have a strong presence across all forms of social media including Facebook, Twitter and Google+.
Who to Trust
Once you have decided that SEO is something that your business will benefit from, it is a hard choice deciding which SEO company to move forward with. There are a large number of SEO companies out there (both good and bad) who will offer their services.
This is why it is important to do your research and find out a bit about them. You will want an SEO company who employs white hat SEO techniques and has an ethical link building approach.
Why Optimise with neSEO?
We pride ourselves on delivering SEO campaigns of the highest quality. It is important to us that we understand all aspects of our customers businesses from their products and market place, to their competition and goals.
Our ethical link building policy ensures that we only build good quality industry relevant links that will benefit your websites performance. We ensure that all our SEO practices meet the latest Google updates and look to future proof all of our campaigns so that they will be a long term Success.
Transparency: Every month we send out detailed reports showing all the links that we have built and the work that has been carried out. We will also send detailed reports showing the number of visits that your sits has received, detailing which pages they have viewed, how long they have viewed them for and the journey that they have taken through your site.
Face to face: To gain a good understanding of your business and the objectives that you wish to accomplish, we feel that it is important to meet face to face and discuss what areas of your market you wish to target and what key words would be appropriate.
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