blog http://www.neseo.co.uk/blog/rss The things we still hate on the internet http://www.neseo.co.uk/blog/the-things-we-still-hate-on-the-internet/ <h2>Clickbait</h2> <p>Why are advertisers still creating this drivel? Because curiosity is our worst enemy online. I've become immune to clickbait. I know that not a single story you're going to try and sensationalise will entertain or inform me, and your miracle cure or get-rich-quick idea will be no different to the millions we've seen elsewhere! Look out for words like 'loophole' and 'diet pills' as your nonsense indicators.</p> <p>Here's the top 3 phrases we're sick of seeing:</p> <ul><li>"Doctors don't want you to know about (insert miracle cure)"</li> <li>"Find out what mums in (insert your region) are doing to make £785 a week"</li> <li>"Knock off 10 years with this one simple trick"</li> </ul><p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600348-click-bait.JPG" alt="click bait" width="600" height="348"/></p> <h2>Splash Pages</h2> <p>Come on guys, it's not 1995! Even Forbes.com are still using these ridiculous quotes before letting you onto their site. What's the point? At least utilise them to capture newsletter signups. <a href="http://www.troyhunt.com/2016/01/its-2016-already-how-are-websites-still.html" target="_blank">Troy Hunt</a> spotted this one. (in fact, his post was the influence for writing this).</p> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600312-forbes2.JPG" alt="forbes2" width="600" height="312"/></p> <h2>Multi-page top 10 lists</h2> <p>You've clicked an 'interesting' link on Facebook and you're now reading about the top 10 most shocking photos of Beyonce, but you have to navigate a minefield of adverts to find the 'next' button, which loads another page full of adverts, which you have to navigate for the next image.. Oh forget it. We've clicked off. This one was about how celebrity kids looked like their parents. Notice the click bait too..</p> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600504-uberhavoc.JPG" alt="uberhavoc" width="600" height="504"/></p> <h2>Disguised adverts</h2> <p>So you need some freeware app to unzip some files or FTP in to your website, and end up on a software download page. 'Click here to download' it says. Click.</p> <p>Next page.. 'Select mirror' .. ugh.. clicks any..</p> <p>Next page ... 'Download now' , 'download for free' 'download here'</p> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600110-download.JPG" alt="download" width="600" height="110"/></p> <p>Just give me the damn file! And no i don't want to install your download manager app. I'm quite happy to use the standard protocols for downloading a file off a webpage.</p> <h2>Massive cookie warnings</h2> <p>Hey BBC, we're looking at you. This whole cookie disclaimer business is getting a bit old hat now. We're not sure who really reads all the cookie disclaimers, but i'm sure they've not changed much since the last time we clicked. Why not have an icon that shows you a site uses cookies in your browser instead and do away with these massive page-hoggers? The whole 'secure site' thing has been revolutionised by many modern browsers. Why not do the same for cookies?</p> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600446-bbc-cookies.JPG" alt="bbc cookies" width="600" height="446"/></p> <h2>Delayed popups</h2> <p>SO annoying. I was pleasantly surprised to get to a page that was well laid out and didn't bug me to sign up as soon as i started reading, then i scroll down a bit and BOOOM. BUY OUR STUFF. I'm reading about films, why would I need a cottage in Chelsea? Someone's wasting far too much budget on useless advertising. I hate you already.</p> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600480-cinema-blend.JPG" alt="cinema blend" width="600" height="480"/></p> <h2>Clickable backgrounds</h2> <p>If you're an experienced internet/computer user, you'll know by now that computers don't intuitively know which window you're looking at. You have to click into the window to make it active, then you're free to scroll and buy crap. But, finding a bit of space to click on that isn't linked or smothered in ads these days can be a task in itself. It's CinemaBlend again - the idea is that they use the whole background as one giant clickable ad. Nowhere to click without being whisked away anymore! STOP!</p> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600293-cinema-blend-fullscreen.JPG" alt="cinema blend fullscreen" width="600" height="293"/></p> <h2>Infinite Scroll</h2> <p>This was groundbreaking when it came out! What? i just scroll down and more items appear? That's amazing. It's also annoying and it's terrible for bookmarking, add more pages instead.</p> <p>Social media is the worst for this. How far do I want to actually go back in time?! Just show me the most recent and add some pagination. Here's Sony's Google+ page.. i tried to beat the scroll and won.</p> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600475-infinity.JPG" alt="infinity" width="600" height="475"/></p> <p> There are still loads more out there, but we thought we'd cover the most popular (unpopular)! Hopefully it will make you think about how you adopt adverts on page, calls to action and where you're spending your budget on display network ads.</p> Tue, 09 Feb 2016 10:05:29 +0000 http://www.neseo.co.uk/blog/the-things-we-still-hate-on-the-internet/ Adwords app for iOS finally arrives! http://www.neseo.co.uk/blog/adwords-app-for-ios-finally-arrives/ <p>The long awaited addition to any marketer's toolbox is finally here. Monitor your Adwords campaigns on the go, raise and lower budgets, give your ads a holiday break and monitor Impressions, CTR and Clicks all in one simple yet well designed app for the iPhone.</p> <p>The app lets you contact an Adwords rep directly if you need support, receive notifications when budgets are low and receive suggestions on current campaigns all from your phone (or iPad).</p> <p>With the addition of this app, it now means that there Bing and Google apps that work on both Android and iOS giving you full mobile management of your marketing campaigns. If you're an entrepreneur, small business or just a manager who likes to know what's going on - this is a great way to keep an eye on your online performance.</p> <p><img class="center" style="display: block; margin-left: auto; margin-right: auto;" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600404-adwords-app-for-ios3.JPG" alt="adwords app for ios3" width="600" height="404"/></p> <p>One of the great features we like is the ability to choose which columns display on landscape view. We tested it out on one of our iPads and found it much easier to use. </p> <p> </p> <p><img class="center" style="display: block; margin-left: auto; margin-right: auto;" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600450-unspecified.jpg" alt="unspecified" width="600" height="450"/></p> <p>The only features we noted weren't available were some of the setup tools you'd use on the web-based site. The keyword planner for example, would have been great for those times when you suddenly have a eureka moment and want to check traffic for a specific phrase. Still, it's another addition to the marketer's bag and we're glad it's finally here! Means we can take our iPad into meetings and highlight key information without a tonne of tabs and logins to remember!</p> <p>You can download it on the iTunes app store here: <a href="https://itunes.apple.com/app/apple-store/id1037457231?mt=8" target="_blank">Google Adwords App for iPhone</a></p> Tue, 02 Feb 2016 11:38:20 +0000 http://www.neseo.co.uk/blog/adwords-app-for-ios-finally-arrives/ 7 Steps towards a successful SEO strategy http://www.neseo.co.uk/blog/7-steps-towards-a-successful-seo-strategy/ <p>So, you're ready to start your online marketing campaign, you've got all your data from last year ready and you know your competition. Let's jump in and take a look at your rivals, because hey - if they're your rivals then you must feel like their marketing is a threat to yours right? It is if you're not listed for terms you'd expect to be!</p> <h2>1. Run a keyword analysis</h2> <p><strong><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/keyworld-analysis.jpg" alt="keyworld analysis" width="381" height="285"/><br/></strong></p> <p>Create a list of your top 20 keywords, and don't forget a keyword is more of a key phrase these days - and every minor change to a phrase counts as a new keyword eg: <em>Widgets in Northampton</em> is different to <em>Widget in Northampton</em> so spend some time on this. Look at long-tail search terms too which are even longer phrases that might have traffic.</p> <h2>2. Look at your competitors websites</h2> <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/competitor-analysis.jpg" alt="competitor analysis" width="381" height="285"/></p> <p>See what they do well, and make notes on what works visually. If your target audience is similar to theirs, you can get a feel for the style and language used and compare this to yours. You'll be surprised how much psychology goes into marketing, and making sure you're aiming for the right people is key to any conversions.</p> <h2>3. Optimise your website</h2> <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/analyse-your-code.jpg" alt="analyse your code" width="381" height="285"/></p> <p>Search Engine Optimisation (SEO) is a term used quite broadly that means digital marketing, however it's self-explanatory meaning refers to the process of making your website 'readable' by the search engines. The search engines are just pieces of software, and quite complex ones at that, but they 'read' your site and look for particular elements. They don't see it how you do, they inspect the code. Making sure you've got the right bits in the right places is part of this process. The algorithm for each search engine changes periodically, favouring different elements and discreting some to keep the results competitive. There are a number of tools and websites out there that will give you an SEO report, however we'd suggest a <a href="http://www.neseo.co.uk/[sitetree_link,id=133]">website audit</a> which will include some analysis and suggestions based on experience too.</p> <h2>4. Create great content, regularly</h2> <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/create-blog-content-northampton.jpg" alt="create blog content northampton" width="381" height="285"/></p> <p>Blog posting may not be for you, it takes time to research new ideas or collate your skills and knowledge into concise and helpful articles which is exactly what i'm doing now. Currently, this blog post has taken me 26 minutes to write. I've had to come up with a title, research the areas I want to talk about to ensure correctness and then present it in a way which is engaging and informative. If that's not something your business can afford to spend time on, you should consider hiring a <a href="http://www.neseo.co.uk/[sitetree_link,id=116]">content writer.</a></p> <h2>5. Share your passion</h2> <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/social-media.jpg" alt="social media" width="381" height="285"/></p> <p>Once you've spent time and got into the routine of creating great content, you need to get it noticed. Talk to people on twitter, facebook and linkedIn and don't be too pushy with it. A friendly 'hey i've written this, would you mind taking a look?' can often get you the shares you need to create a buzz around your ideas. If social media is the local pub of marketing, remember people are out there just trying to enjoy their pint. Don't go shouting in their faces! </p> <h2><strong>6. Perform a link audit</strong></h2> <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/google-disavow.jpg" alt="google disavow" width="381" height="285"/></p> <p>If you're not using google analytics and google webmasters, you should be. You can also sign up for Moz.com who have got some pretty good tools. Work out who's linking to you and whether it's negatively affecting your site's rank, disavow (using Google Webmaster tools) any that you'd rather not be associated with.</p> <h2><strong>7. Work out your budget.</strong></h2> <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/marketing-budget-northampton.jpg" alt="marketing budget northampton" width="381" height="285"/></p> <p>Digital marketing packages start from £350 per month and go upto thousands depending on the size and profit margin of the business. The more you spend, the greater your impact but it won't necessary speed the process up. <a href="http://www.neseo.co.uk/[sitetree_link,id=3]">Talk to us</a> about how best to utilise the budget you have set aside. Digital marketing budgets can include on-page seo, off-page seo for social networks and links or PPC campaigns and regular content creation. Get a tailored packaged based on what you know works, choosing the mediums your research shows works best.</p> Mon, 25 Jan 2016 14:53:44 +0000 http://www.neseo.co.uk/blog/7-steps-towards-a-successful-seo-strategy/ Aren't social networks all looking similar these days? http://www.neseo.co.uk/blog/arent-social-networks-all-looking-similar-these-days/ <p>In the ever-expansive social media network, there are increasingly different ways you can interact with your followers, friends and business folk, but are they all slowly morphing into similar apps?</p> <p>With the recent update to the LinkedIn app, it's apparent that the user interface looks ever more like Facebook, with the splash screen eminating the old Facebook splash and home screen featuring those ever popular 'write' and 'photo' buttons just underneath your status box. Yes, status box. It seems many social sites are now mimicking one another and following design trends that are proven (by their competitors) and because of it seem more intuitive.</p> <p><img class="left" style="display: block; margin-left: auto; margin-right: auto;" title="" src="http://www.neseo.co.uk/assets/Uploads/social-apps2.png" alt="social apps2" width="100%"/></p> <p>The five buttons at the bottom seem to be a regular occurance across the big 4, and maybe this isn't so much about the social media platform, but more the medium in which we use it - smartphones. Remember when Apple sued Samsung over the swipe lock button idea? Look how far an intuitive design has come- it's practically on every touchscreen smartphone we use these days, and mostly because it seems the most logical way of interacting with a touchscreen device. Ok, there are a some variations like pattern selection or swiping up instead of across, but it just seems to fit, right?</p> <h2>Like &amp; Love</h2> <p>Like buttons and love buttons are a big part of social media, and an approval from friends and colleagues that what you're posting is on the same level, or that they value your thoughts and advice. The LinkedIn thumbs up looks awfully similar to Facebook's though! Surely a universal notion such as giving a thumbs up or using a heart to show approval or affection can't be copyrighted thought? Let's hope not. Things could easily get out of hand as the battle for social media preference continues. However, if you're anything like me, you'll have different sets of users on different sites. Facebook has my close friends, a few colleagues and more importantly family. It's a place we share photos, memories and 'meet' albeit virtually and over a few different countries. LinkedIn for business connections and industry news. Twitter for my weekend activities as a DJ let's me interact with customers and other performers to feel like part of something bigger than just the venue I'm in. I use Instagram for the artist in me. Adding filters and effects and creating short videos of the things that are important to me or the experiences i have on a daily basis. It's also a great inspirational tool when you search the hashtags you've included in your own posts, and see how they've been interpreted across the world.</p> <h2>Direct Messaging</h2> <p>The ability to direct message has been improved across Twitter, Facebook, LinkedIn and Instagram, with twitter increasing their character limit to 10,000 for direct messaging and Facebook jumping on the emoji bandwagon and adding 'feelings', gifs and the hashtag trend that Twitter made famous. </p> <h2>Photos &amp; Videos</h2> <p>Adding photos &amp; videos has come a long way on Twitter, with the ability to add both now effortlessy it's hard to remember the days when using services like twitvid and twitpic were the only way to share multimedia. One thing that instagram has stuck to in it's evolution is the 15 second limit for video clips. Plenty long enough and sometimes too long! If you think that Vine offers just seven second clips and has launched many users into the mainstream through the creativity needed to shine in such a short blip in everyone's timeline - it's quite amazing. LinkedIn is the only one lagging behind a little with video, although I like having a newsfeed that's not jammed with other SEO guys' stuff tips and tutorials!</p> <h2>Marketing &amp; Social Commerce</h2> <p>Sponsored posts are possibly the biggest commercial venture any social network can make, and the four discussed here today all offer sponsored posts. This is a major resource for business in digital marketing and not something to be sniffed at. Facebook advertising is one of the most popular, as there is more space to view the advert and you can included video and promote just a single post instead of a page. Twitter and Instagram offer newsfeed promoted posts that slot in between the updates of the people you follow. LinkedIn now also let you sponsor an update which for people who got onboard with it early, and who have made many connections in the industry they work, this could be a turning point for changing the way you interact and are perceived by other professionals. For b2b, this is a great opportunity.</p> <p> </p> <p>I guess the overall feeling is that while different social networks attract different types of people, the interface and layouts will inevitably follow the same path, much like the development of any product or service - it becomes tailored towards ease of use, familiarity and common sense. Whatever your choice of social, there are certain features that will remain unique to that app for years to come, but the addition of every other site's functions will soon creep in, whether you like it or not! Look at how Facebook has evolved, and from a time when Myspace had way more features!</p> Fri, 22 Jan 2016 10:14:47 +0000 http://www.neseo.co.uk/blog/arent-social-networks-all-looking-similar-these-days/ How to be more productive with your email http://www.neseo.co.uk/blog/how-to-be-more-productive-with-your-email/ <h2><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/email.jpg" alt="email" width="870" height="225"/></h2> <p>In the ever-daunting task of checking emails, there are a few tools out there to help you be more productive, read less, and better use your time!</p> <h2>i) Unsubscribe, unsubscribe, unsubscribe</h2> <p>Many people ask themselves how they can reduce the number of emails clogging up their inbox, distracting them from potential leads, customer enquiries and sales. The answer is simple - clear out all your subscriptions for a start! There's a really cool site call unroll.me, which is totally free. It scans your inbox and lets you easily find out who's email lists you're signed up to, and with a few clicks, you can reduce the number of newsletters you receive.</p> <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600300-Capture.JPG" alt="Capture" width="600" height="300"/></p> <h2>ii) Keep replies brief</h2> <p>Set up a portion of your email signature to include 'kind regards' and then your name as part of the signature. That's the whole point really of an email signature! Spending ages writing something elaborate just to say 'yes, that's fine' or 'we'll have a look and get back to you' wastes so much time. Just be polite, brief and to the point. People will thank you for it. You can also use pre-written replies or 'canned responses' - set this up in Gmail if you use it too. Go to 'settings', click 'labs' and find 'canned responses' at the top. To do this in outlook, you just create multiple signatures, and choose which one to use when you reply. So that 'kind regards' one we just set up could also have 'yes, thats great, thank you' in it for example.</p> <h2>ii) Use CRM software to automate and schedule your own broadcasts</h2> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage600249-infusionsoft.jpg" alt="infusionsoft" width="600" height="249"/></p> <p>Another one of our businesses uses a great tool called InfusionSoft. It's a Customer Relationship Management tool that allows you to create email lists for broadcasting newsletters, updates and so much more. Not only can you set up a month's worth of newsletters in a day, and schedule them for every week of the month! using scheduling, but you can track all kinds of metrics and monitor your relationship to better calculate what times of day they respond, what kinds of emails they open and all the KPIs you need to turn them into more valuable customers.</p> Sun, 17 Jan 2016 15:31:36 +0000 http://www.neseo.co.uk/blog/how-to-be-more-productive-with-your-email/ Letting your customers do the marketing http://www.neseo.co.uk/blog/letting-your-customers-do-the-marketing/ <p><img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/marketing.jpg" alt="marketing" width="870" height="225"/></p> <p> </p> <p>In <a href="http://www.ducttapemarketing.com/blog/customers-do-the-advertising/" target="_blank">an interesting article from Duct Tape Marketing</a>, George Ryan explores the strategy of letting your customers do the selling for you.</p> <p>An important part of marketing your business is focusing on one particular element at a time. If your business offers many services, it can be daunting trying to sell yourself as a multi-faceted service provider, especially when you want to wisely spend your budget and get the most out of pay per click.</p> <p>Ryan outlines 6 steps to enable your customers to do much of the marketing for you, and let's be honest, much of today's SEO successes come from building great relationships - both with influencers and customers alike.</p> <p><strong>1. Focus</strong></p> <p>Focus your efforts into one avenue - this can be one campaign for example, focusing on one service. Getting your website in order and making sure it's easy to navigate, flows well and gives the customer the information they need without 'filler' is essential to creating a good customer experience. Use your current leads and customers as a feedback tool to work out what can be improved and which bits they found distracting. Get into the mindset of your customer.</p> <blockquote> <p>"<span>You should always strive to be a company that you would want to be a customer of."</span></p> </blockquote> <p><strong>2. Have customer service to be proud of</strong></p> <p>Respond to emails quickly, provide FAQs or email response templates for enquiries that ask the same question, further streamlining your response time and allowing you to focus less on admin, and more on your product. Use your customer feedback to make changes and improvements, and let them know when you've implemented them. Feeling like you've influenced a company in any way, lets them know that they're important and you value their opinions and requirements. </p> <blockquote> <p>"Everyone should have an amazing experience"</p> </blockquote> <p><strong>3. Make it easier for customers to provide feedback</strong></p> <p>Give them a tool, a portal, a forum or at very least a survey to complete at various stages of their journey</p> <blockquote> <p>"If you never ask, you'll never know"</p> </blockquote> <p><strong>4. Make sure what you're doing is to the best of your ability</strong></p> <blockquote> <p>"Do what you do, but do it better than anyone else"</p> </blockquote> <p>It sounds like an obvious statement, but no-one wants a mediocre service - or expects it for that matter. Even the cheapest of services comes with expectations and customers won't hesitate to complain, even if they're paying peanuts and your margins are low. At this point in your analysis, it might even be worth changing your price point to reflect a service that has more value. There's a whole other analysis on price-points, and the metrics involved, but we'll leave that for now.</p> <p><strong>5. Offer incentives and rewards</strong></p> <p>Who doesn't love a 20% off deal for being a loyal customer? Or even a freebie? It's an age-old concept, but it could be what maintains that relationship with previous customers that gets them checking your website out again. As an SEO exec, my inbox is bursting with subscription newsletters and updates from companies i've maybe used once in the past, and sadly many of them get ignored. However, as a prime example of great email marketing i recently noticed one from a company who offered me a free 3 month trial of their latest product. One that i could actually make use of. I clicked and took them up on the offer, and although it wasn't what i expected, I noticed another great tool on their website that was perfect for me. Sometimes, just getting people to your site is all it takes for them to regain an interest in what you're doing.</p> <blockquote> <p>"It's ok to reward people"</p> </blockquote> <p><strong>6. Happy customers sell your products for you</strong></p> <p>Once you're happy with the customer journey you offer, and more importantly once they're happy too - you can give them a multitude of tools to let them become an ambassador for your brand. A simple 'click to tweet about us' button or a quirky 'share the love' prompt that gets you a facebook like or review can improve your reach and the easier it is to do this, the more likely they are to shout about you. </p> <blockquote> <p><span>"have your existing customers be the marketers for your website"</span></p> </blockquote> <p> </p> Sun, 10 Jan 2016 17:34:22 +0000 http://www.neseo.co.uk/blog/letting-your-customers-do-the-marketing/ Why do you need landing pages? http://www.neseo.co.uk/blog/why-do-you-need-landing-pages/ <p>You might have heard the term 'landing page' bounced around and not really know what one is or how it can help you target customers on a more personal level.</p> <p>Let's take a look!</p> <p>A landing page is pretty much any web page that a visitor or viewer can 'land' or arrive on after searching for x y or z. It's often focused towards a single mission, product or service that provides a concise and funnelled journey towards your main goal. The goal itself can be anything from newsletter signups, to data capture and lead generation. Knowing what the purpose of your landing page is, and having content ready to populate this page is key to it's success. There are a tonne of wireframe templates out there that can help you structure your landing page in a way that sells it directly, without feeling too pushy, without the distraction of other products and services.</p> <h2>The Structure of a landing page</h2> <p>This will vary depending on the type of business you run, the product or service you sell and the demographic you're aiming at, but some of the principles remain the same. Keeping calls to action 'above the fold' is important, along with selling the benefits of your product first. The features come later. Take a look at our mockup for an idea of where to start.</p> <p><strong><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/landing-page.jpg" alt="landing page mockup" width="870" height="870"/><br/></strong></p> <h2>Types of landing pages</h2> <p><strong>Click-Through</strong></p> <p>These types of pages are set up specifically to funnel users into a purchase on the main page, by offering them a detailed description of the benefits of the product and service, it's features, a case study or three and once the user has been sufficiently 'warmed up', they click through to a product page ready to complete their purchase. It's effectively a big pre-sell on a single item. </p> <p><strong>Lead-Gen</strong></p> <p>These are slightly different in that they don't forward through to your businesses main site or a product page. Their purpose is to capture information for future marketing campaigns by offering a 'freebie' or discount in exchange for their email address. The freebie in this instance doesn't have to be something of monetary value, so don't be fooled into thinking this is a giveaway. It can be something as simple as an ebook, free trial, advanced notifcation of a product launch or a consultation. The importance here is to make sure that the page has enough value to warrant the visitor parting with their precious details. A form is usually the capture point here, with anything from name and email to dropdowns that enhance your knowledge of the campaign such as 'where did you hear about us?' or 'what region do you live in?'. Helpful insights that can further improve your campaign or target your products using different styles and methods based on the results. Don't get distracted with this too much though. The key here is to capture their data quickly. If you're building an email list, name and email will do.</p> <p><strong>So, is this just for products?</strong></p> <p>Landing pages are primarily for the purpose of lead gen or soft selling, however you can often create them for a/b testing or directing your services towards a particular demographic, area or need which would then allow you to focus on one key phrase or or keyword for that one page. </p> <p>There are some great examples of click-through pages at http://unbounce.com/landing-page-templates/click-through/</p> <p>And some lead generation ones at http://unbounce.com/landing-page-templates/lead-generation/</p> Tue, 22 Dec 2015 11:30:01 +0000 http://www.neseo.co.uk/blog/why-do-you-need-landing-pages/ 5 Things to think about before spending your marketing budget http://www.neseo.co.uk/blog/5-things-to-think-about-before-spending-your-marketing-budget/ <p> <img class="leftAlone" title="" src="http://www.neseo.co.uk/assets/Uploads/_resampled/resizedimage870225-how-to-allocate-your-marketing-budget-seo.jpg" alt="how to allocate your marketing budget seo" width="870" height="225"/></p> <p>If you’ve got budget to spend on marketing, we’re here to tell you that it’s not just about ‘SEO’. We’ve worked in many sectors and our Director Pete Halsey has been involved in Marketing for a number of years, and not just digital. This is why we’re good at what we do. We know that good digital marketing is not all about social media posts and h1 tags. Let’s take a look at some of the things you should be considering when allocating your budget to Digital Marketing.</p> <h2>Website Structure</h2> <p>Analyse your website. Make sure it’s structured well BEFORE you start your campaigns. After all, the campaigns are driving traffic to your site, so when people get there it needs to be relevant and informative. A great user experience is all part of ‘SEO’ and will engage your visitor and improve the time they spend on your site (*reducing bounce rate too). A responsive design is also critical these days, as around 40% of web traffic is on mobile or tablet. Responsive design ensures that when your site is viewed on a smaller screen, it fits the width correctly and often shows an uncluttered view, removing any unnecessary elements that might hinder that purchase process. An SEO health check could help you identify which areas need attention.</p> <h2>Digital Marketing</h2> <p>Once you’ve got your site looking good, optimised and with calls-to-action in prominent places, you can start planning for search programs that not only bring traffic, but visitors that are actually searching for what you’re selling. Identify your key phrases and compare them to your competitors. Engage in pay per click advertising to help your site gain some momentum and create shareable content. Pay per click is great for immediate exposure and offers a range of keyword combinations through different styles of advertisements. From here on, you can use social media to shout about what you’re doing and encourage shares from customers and readers who value your information.</p> <h2>Testing</h2> <p>All this is nothing without some testing, and let’s be honest much of marketing is about testing. Seeing what works, what’s most effective, what targets the demographic of your customer best, and what style of content engages them and encourages shares? After setting up your website structure, checking for on-page issues and creating campaigns, it’s important to start monitoring the responses you’re getting and look at improving lead generation. Use A/B testing on similar campaigns with different landing pages and see what works best. It’s all about fine-tuning and being bold enough to create landing pages that use a different style of language or imagery to better understand your results.</p> <h2>Remarketing</h2> <p>What’s the best way to keep people on your page? You might’ve done all the above and still visitors hit your site and leave without filling in a contact form or even delving into your products area.A great way to remind visitors about your company and get them to come back to your site is through remarketing.  If you’re using PPC, there’s often an option to leave cookies with visitors to your site. These are great tools for remarketing as they let you server up ads to them next time they’re online and searching for something. It’s like a ‘friendly reminder’ that you’re there and they should check you out again. For this reason, it’s good to keep your site fresh and updated regularly so that when they return, there’s something else for them to learn about.</p> <h2>Email Marketing Newsletter</h2> <p>Not only do these still have a big impact on sales, they let your previous customers know that you’re still alive! You’re still doing business without them, which shows you’re successful and passionate about what you do. If you just send them an occasional update with new products, ideas and the odd discount or promotion, it’s much more likely they’ll stay subscribed if they don’t feel like they’re being bombarded with marketing tactics. Creating a good customer relationship isn’t easy over email, but there are some great tools out there to help.</p> Tue, 01 Dec 2015 09:48:08 +0000 http://www.neseo.co.uk/blog/5-things-to-think-about-before-spending-your-marketing-budget/ SEO is all about the Marketing http://www.neseo.co.uk/blog/seo-is-all-about-the-marketing/ <h2>SEO is part of your Digital Marketing which is part of your Integrated Marketing Strategy</h2> <p>Today I found myself reading an article posted from a so-called SEO agency. I was very disappointed to read the negativity towards other SEO agencies and also the clear lack of knowledge and understanding about Marketing.</p> <p>The whole article focused on what other agencies are apparantely doing wrong.....20 Lies.....SEO Truths......no mention whatsoever of Marketing, Digital Marketing, Inbound Marketing, Customers, Sales, Profit......Sadly it is the agencies like the one 'claiming' to be honest that are giving Digital Marketing (SEO if you like) a bad name.</p> <p>We are seeing more and more agencies like this pop up.  The premise has nothing whatsoever to do with Marketing and the people running the agency (owners) have no knowledge or experience of what marketing actually is.  Unfortunately it is these guys that are the shady operators and these guys that are failing the market, their customers and their customers customers.</p> <h3>SEO &amp; Digital Marketing - The Truth</h3> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/lies-seo-marketers-tell.jpg" alt="lies seo marketers tell" width="100%"/></p> <p>Digital Marketing / SEO and all that it embraces is a tool or tactic if you like.  These new agencies that claim to have your best interest at heart have no understanding or thought as to why you actually may have contacted them in the first instance.  You have a business.  Your business has a online presence.  You want to increase the presence of your business on line.  Be that more sales, more leads, more conversions, more customers, more profit, more brand awareness or maybe all of these.  You have chosen to speak with a 'digtial marketing (seo) expert' as you are unclear on the best way to achieve your goals.  You may already be experienced in marketing offline but confused how to market online.  Whatever your reasons, it frustrates the hell out of me when I read bullshit from non marketeers.  Your online marketing should be totally integrated with your offline marketing.  Be that outdoor, TV, radio, print, other media or just plain face to face selling.  </p> <p>Enough of my rant.  We at NeSEO are here to share our marketing knowledge and expertise.  We are here to understand your business, your market, your customers, your goals, your aspirations and then together see how best we can help.  We may not be the right fit for you and you may not be the right fit for us but we will always provide you with a open and honest assessement of what we believe is the right approach for you to take to deliver your objectives, be that online or offline.</p> <p>To close, if you've read an article or heard an advert or listened to an employee from a potential supplier that used the word 'lie' more than 20 times do you think you would, or indeed should buy?</p> <p> </p> <p> </p> <p> </p> <p> </p> Thu, 26 Nov 2015 10:12:38 +0000 http://www.neseo.co.uk/blog/seo-is-all-about-the-marketing/ The importance of posting fresh content on your website http://www.neseo.co.uk/blog/the-importance-of-posting-fresh-content-on-your-website/ <p>One of the biggest problems with business websites, is that once they've been built, they often get forgotten.</p> <p>Updating your site not only shows your customers that you're a great source of knowledge about your industry, but it shows that you're operational!<br/>Websites that get the most traffic are the sites that offer tips, advice, industry news and product highlights to their visitors, which are great ways to encourage return visits and bookmarking too.</p> <h2>We've compiled a list of the top 3 reasons to keep your site updated.</h2> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/shout-about-your-business.jpg" alt="shout about your business" width="100%"/></p> <p><strong>3. Customer Profiling</strong></p> <p>You can easily build a customer profile based on your most popular news posts. Using google analytics you can monitor which news pages are the most successful and even try some A/B testing to see which images and presentations have the best impact. This allows you to build a clearer picture of the types of people finding your site which is useful in future promotions. Think about what competitions, offers and lead magnets would appeal to your audience and improve your lead generation from the data you've collected.</p> <p><strong>2. Creating reasons to return</strong></p> <p><strong><br/></strong>Return visits can often convert to leads if you're offering content that visitors find a valuable asset. A cost calculator for a specialist service or an infographic on the decision process of finding the right product could be bookmarked and become the decision factor between a visitor just being a reader, and becoming a customer.</p> <p><strong>1. Improved search engine rankings</strong></p> <p><strong><br/></strong>Search engines are most likely the first port of call for searching for product and service information for most web users, but it's important that users are able to find the most relevant information to them fast. A metric often used by search engines to determine which sites have more value to the search is 'frequency'. If you're reading the news from your favourite Sunday newspaper, you wouldn't want to read the same news the next sunday, so a great deal of emphasis is put on how often the site is updated as to whether it's relevant to the user. We've seen plenty of websites that have adopted the 'there it is' approach where it's created and left, and until a digital marketing plan is in place, their blogs and articles are quickly out of date. </p> <p>Of course, it's not just blogs and news articles that are important to update, products, offers and layout changes can also make a big impact. Keeping the site fresh shows your visitors that you're thinking about them and their experience. It's like changing the display in your shop window, it needs to attract the passers-by and show them how your services are relevant to the events and issues ocurring locally, nationally and how they can benefit them.</p> Fri, 20 Nov 2015 14:13:15 +0000 http://www.neseo.co.uk/blog/the-importance-of-posting-fresh-content-on-your-website/ The Importance of Natural SEO and the Longevity that it brings http://www.neseo.co.uk/blog/the-importance-of-natural-seo-and-the-longevity-that-it-brings/ <p>There have been numerous Google updates over the past few years, and with them many websites have dropped, fluctuated or been lost in Google all together. The Penguin, Panda and most recently Hummingbird updates mean that sites have either been penalised for spammy back link profiles, or poor duplicated content.</p> <p>However although many would argue that these updates have significantly changed the SEO landscape, the key principals of SEO have barely changed. It is only now that the algorithms have become more advanced that Google is able to identify websites that have used poor tactics.</p> <p>As with the day it was released, Google’s primary objective remains the same:  to provide searchers with the most relevant and informative results to their query.</p> <p>Now that Google has become more advanced it is only recently that websites who had previously ranked highly through building thousands of poor backlinks and offering very little in terms of content or usability have seen their websites decline in the rankings.</p> <p><strong>The Importance of Ethical SEO</strong>               </p> <p> As a business owner it is hard to find a good SEO company that you are happy to manage your businesses online presence. No doubt you receive several emails per day from SEO companies offering their services allowing you to choose hundreds of key words, all for less than the cost of a cup of coffee.  </p> <p>However more often than not such companies will do more harm than good to your website. Out dated techniques that will result in penalties and Google warnings may produce a sudden temporary increase in rankings but ultimately sink your site to the bottom of Google.</p> <p>Through natural and effective link building and content distribution to industry relevant websites the team at Neseo will build up your online presence naturally and ethically, abiding by all the latest Google algorithm updates and principals, ensuring that your website ranks well both now and in the future. Neseo strive to work with you to ensure that your website has engaging <a href="http://www.neseo.co.uk/[sitetree_link,id=116]#content%20marketing">quality content</a>, a strong <a href="http://www.neseo.co.uk/[sitetree_link,id=132]#Social%20Media">social media</a> presence and a natural backlink profile that will help protect and future proof your websites rankings within Google.<br/>To manage a successful SEO and online marketing campaign, your SEO consultant should essentially become an extended member of your team. </p> <p> </p> <p>If you are looking to increase your websites rankings within Google, then call us today on <a href="http://www.neseo.co.uk/[sitetree_link,id=3]#contact%20us">0844 245 9160</a> to discuss how we can help you and your business.</p> <p>Alternatively if you wish to pop in for a free coffee and find out a liitle more about SEO and how it can help your business, <a href="http://www.neseo.co.uk/[sitetree_link,id=129]#SEO%20seminar">click here</a> to book your place on our next free SEO seminar.</p> Wed, 18 Dec 2013 11:45:53 +0000 http://www.neseo.co.uk/blog/the-importance-of-natural-seo-and-the-longevity-that-it-brings/ Brand building through Social Media http://www.neseo.co.uk/blog/brand-building-through-social-media/ <p>Viewing the traffic sources in our clients Google analytics it is clear that more and more visitors are coming through to the sites through Facebook, Google+ and a variety of other social sites. The traffic is of high quality and can be credited for a large number of enquiries and conversions. This highlights that social media is not only a necessity for all business but a valuable source of referral traffic that could arguably be seen as being as valuable as organic, direct or PPC.</p> <p>The quality content that you have already promoted through your business’s social pages goes a long way to engaging the potential customer, and the fact that they have clicked through to your site would suggest they are interested in your services or products.</p> <p>With this in mind here are some guide lines for promoting your business through social media.</p> <ol><li>The key social site: Facebook, Twitter, Google+, Pinterest and LinkedIn.</li> <li>Link your respective pages to your website.</li> <li>Post engaging industry related content.</li> <li>Build relationships and reply directly to people's comments or questions.</li> <li>Like industry relevant pages.</li> <li>Post promotions and positive reviews of your services of products.</li> <li>Link back to relevant pages on your website.</li> <li>Ensure that your updates are throughout the week rather than multiples every Friday afternoon.</li> <li>Every so often post a joke (keep it friendly and engaging).</li> <li>Run competitions.</li> <li>Give your social followers exclusive offers.</li> <li>Ask questions to encourage debates.</li> <li>Like local businesses and places (if appropriate).</li> <li>Offer industry advice.</li> </ol><p>Social media is most successful when updated on a regular basis, and provides a great source of traffic to your site. The relationship that you build with your audience will help them become more likely to convert, and goes a long way in building your brand awareness.</p> <p>Neseo know that keeping onto top of your social media activity can be a time consuming task, with this in mind we have created a number of <a href="http://www.neseo.co.uk/[sitetree_link,id=135]#social%20media packages">social media packages</a> ideal for a wide range of businesses.</p> Thu, 12 Dec 2013 14:32:55 +0000 http://www.neseo.co.uk/blog/brand-building-through-social-media/ Does off-site blogging still have a place in your SEO campaign? http://www.neseo.co.uk/blog/does-off-site-blogging-still-have-a-place-in-your-seo-campaign/ <p>We have all spent ages writing and sourcing content to post off-site to the tried and trusted blogging forums but since Google’s latest Algorithm update, Penguin, we are being advised that we should avoid blogging. So what is the truth? Does off-site blogging still have a place in the organic SEO world?</p> <p>First things first…..the recent Penguin update did indeed hit many generic blogging sites, many bloggers sites and indeed many blogs. Many of which, as we will have all heard many times now, were immediately treated as spam. Hence the nick name of the spamming update. Let’s be fair here this is a good thing as there were far to people out their dumping shoddy content stuffed with keywords on to dodgy sites. For those of us that took an ethical approach to SEO (or what was termed White Hat) it was riling that in some instance a really poor site would rank for a valuable and competitive keyword that had no logical justification to do so. At the end of the day it is the customer (googles that is) that suffers. Hence the need for Google to find a way to deal with this….so along comes Penguin.</p> <p>So where does this leave the blog?</p> <p>It does still have a place and it can still help as part of a <a href="http://www.neseo.co.uk/seo-services/#Anchor">SEO campaign</a>. However, the rules have changed. There are still some useful and valuable sites out there for posting your content. The key now is to make sure that the content pass’s the Penguin test!</p> <p>Our top 5 on how to pass the Penguin test.</p> <p>1. Avoid keyword stuffing</p> <p>2. Make the content look and feel natural and relevant</p> <p>3. Avoid direct match keyword links back to your site.</p> <p>a. Ie If your target keyword is ‘cooking apples’ do not link back from this keyword. Instead find an alternative non target term to link back to the site such as ‘when you cook your apples’</p> <p>4. Use your keyword within one of the Heading Titles. H1 is better than 2 and 2 is better than 3 but…….this needs to look and feel natural. If your topic is about ‘Where to source Cooking Apples’, then perfect. Keyword secured in H1. However if the topic is ‘How to make apple crumble’, then there is no place for your keyword. Look to incorporate it in one of the other Heading Titles. Remember this must look natural.</p> <p>5. We are still advocates of offering links to other non-compete sites such as Wikipedia. Not for our keyword but for some content relevant term, so in this instance it might be ‘maggots’ or even ‘apple crumble’</p> <p>There are more but the key really is about making all your content, even your blogs, rich, relevant, informative, interesting and most of all not spammy.</p> Tue, 17 Jul 2012 10:48:17 +0100 http://www.neseo.co.uk/blog/does-off-site-blogging-still-have-a-place-in-your-seo-campaign/ Google Penguin http://www.neseo.co.uk/blog/google-penguin/ <p>We have all heard about Google's most recent Algo update....Penguin or the spamming update.  So what is all the fuss about and how will this effect you? </p> <p>This latest update from Google is designed to filter out some of the 'trash' from the rankings.  To those of us that continue to adopt robust, consistent and quality white hat techniques, then we have nothing to fear.  However, for those that have been adopting less scrupulous methods to climb the rankings, now is the time to start to worry. </p> <p>Our top tips on what to do and what not to do.......</p> <table border="0"><tbody><tr><td>1.</td> <td>Avoid duplicate content</td> </tr><tr><td>2.</td> <td>Avoid keyword stuffing</td> </tr><tr><td>3.</td> <td>Don't load pages with irrelevant content and/or irrelevant keywords</td> </tr><tr><td>4.</td> <td>Avoid cloaking or disguised redirects</td> </tr><tr><td>5.</td> <td>Ensure links from articles off site are authorised, relevant, unique and of good quality</td> </tr><tr><td>6.</td> <td>Avoid pages just for search engines</td> </tr><tr><td>7.</td> <td>Avoid hidden text and/or hidden links</td> </tr><tr><td>8.</td> <td>Design and complete the content for your pages for the primary user....not the search engine</td> </tr><tr><td>9.</td> <td>Avoid ALL black hat (spamming) techniques</td> </tr><tr><td>10.</td> <td>Ensure all content is not only unique and relevant, but also well written.</td> </tr></tbody></table><p>Much of the above should be obvious.  Google is just looking to ensure, where possible, that the right sites appear for the right keywords at the right time.  As much as this is about the web site owner it is also about Google's customer journey.  Google wants to improve the quality and relevance of search returns for their customers.  If your site is active, relevant, informative, authoritative, well thoughtout, well designed, well maintained and well hosted, then this should all be good........</p> Thu, 17 May 2012 10:47:34 +0100 http://www.neseo.co.uk/blog/google-penguin/ Happy New Year http://www.neseo.co.uk/blog/happy-new-year/ <p>To start off 2012 we're wishing you all a very happy new year and we'd like to tell you a bit more about our<a href="http://www.neseo.co.uk/seo-services/#Anchor"> SEO services</a>. What better way to start the new year with a fresh SEO campaign for your website? At NeSEO, we are specialists in Search Engine Optimisation (SEO) and over the last 7 years we have delivered bespoke SEO campaigns to our clients and successfully achieved countless number 1 spots on search engines. Our clients operate in diverse market places, including travel, leisure, retail and aviation and as a result of our hard work, they outrank companies like Kuoni, Virgin Holidays, and Halfords.</p> <p>If you want higher rankings and more sales leads but don’t have the time or in house resource to handle your search engine optimisation, our fully managed SEO service is the ideal digital marketing package for your business. We'll help you:</p> <p>o Attract more sales leads / online sales</p> <p>o Compete with major brands and competitors</p> <p>o Create an online marketing strategy that’s deliverable</p> <p>o Maximise your website for high conversion rates</p> <p>The first step to an effective SEO strategy is research. Research is key in understanding the market, the current website standings and analysing the competition. This research will judge how the site needs to be improved in order to begin to rank on search engines. The research will then highlight the important things that need to be changed in order to kick off with your SEO:</p> <p>o Keyword strategy - Keywords are at the heart of all SEO. In the analysis, we combine company services, products, strategy and the data from search trends and look to marry up potentially high converting keywords from the company side to search engine stats about what potential customers are searching for. After all there is no point ranking top of Google for something that people are not actually searching for!</p> <p>o Content strategy - Content is king. We will look to produce quality content that Google and other search engines can get their teeth stuck into. Content is all about relevancy, each site needs to demonstrate the subject matter that it is looking to rank for, this then needs to be rolled out site wide across every single page.</p> <p>o Onsite SEO changes - Onsite SEO is effectively everything that a visitor or a search engine robot will see on any particular page of a website. This includes everything from headings, meta data, alt tags and much more that we will manipulate within the code of the website in order to make the website more friendly and relevant to both search engines and the visitors to the website. </p> <p>o Offsite SEO changes - Offsite SEO is largely about links and brand management. Google uses a voting system to determine how popular any particular website is and then determines how that stacks up against the competing websites for any particular keyword. This voting system is essentially built on one-way links pointing to your website from relevant and good quality external websites. So in essence, the more quality backlinks you have the better you will rank but this has to be done in a calculated and strategic way in order to look natural and organic. </p> <p>o Analyse - Using our very own custom tools we analyse everything that is going on with each website at any given time and report on trends, changes and strategy adjustments.</p> <p>o Refine - Using the analysis, we stay proactive and make on-going changes to our strategy to continually improve a websites rankings constantly. We do not stop when we hit target, nor do we aim low!</p> <p>To start planning your SEO campaign for 2012, <a href="http://www.neseo.co.uk/contact-us/#Anchor">contact us </a>on 0844 245 9160 or send us an email at info@neseo.co.uk</p> Tue, 03 Jan 2012 10:46:31 +0000 http://www.neseo.co.uk/blog/happy-new-year/ Keeping Website Content Fresh in 2012 http://www.neseo.co.uk/blog/keeping-website-content-fresh-in-2012/ <h2>Keeping Website Content Fresh in 2012</h2> <p>With Google <a href="http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html">announcing last month</a> that they have made significant improvements in the ranking of fresh content, it’s now more important than ever to keep your website up to date with fresh and engaging content. The search engine giant announced in November that this would now have an impact on roughly 35% of searches. Updating your website on a regular basis, whether it’s through a blog or adding new pages, is important not only for SEO purposes, but it gives the customer a reason to continue visiting your site. Of course, it will also give you the edge over your competitors; if they only offer stale and static information, your target audience will go to you for something new and different. All in all – Google loves it, visitors want it and you need to provide it!</p> <h5>Keeping your Blog Fresh</h5> <p>Content freshness doesn't mean that you suddenly need to overload your site and blog with content, but it is something that you should stongly take into consideration if you are serious about SEO. How can I keep my site up to date you ask? What on earth can I find to talk about? It can be a struggle sometimes to continuously come up with new and interesting topics but it’s worth remembering that it doesn’t have to be anything too extravagant, sometimes short and sweet is better. First thing's first though, if you don't have a blog, you need one! If you do have one, when was the last time you updated it? </p> <p>Here are some things you may want to consider for topics:</p> <p>o New product releases</p> <p>o New technology</p> <p>o Relevant news in your industry</p> <p>o Career opportunities</p> <p>o Testimonials and comments</p> <p>o Competitions and offers</p> <p>o Interviews</p> <p>o Top 10’s and lists</p> <p>o Images and videos</p> <p>You don’t need to publish every day, but a well maintained schedule will be your best bet for fresh content. If you're a large company you'll more than likely have enough resource and information to publish daily. If you're a smaller business, you can start by publishing a couple of times a week. A website that offers fresh and enaging content and often will also be very likely to get bookmarked and shared on Facebook and Twitter. Social media will play a big part in your sites freshness success as you can incoporate a Twitter feed and integrate Facebook to your home page. Your existence on various social media platforms will also result in a high level of traffic to your site, if you have a social media strategy in place that is.</p> <p>Find out more about our <a href="http://www.neseo.co.uk/seo-services/blogging/#Anchor">blogging</a> and <a href="http://www.neseo.co.uk/social-media/#Anchor">social media</a> services at NeSEO.</p> Tue, 13 Dec 2011 10:45:42 +0000 http://www.neseo.co.uk/blog/keeping-website-content-fresh-in-2012/ How Google+ is Changing Search http://www.neseo.co.uk/blog/how-google+-is-changing-search/ <h2>How Google + is Changing Search </h2> <p><img class="left" title="" src="http://www.neseo.co.uk/assets/Uploads/socialicons/_resampled/resizedimage19193-GooglePlus.png" alt="" width="191" height="93"/>When Google announced that its algorithm now takes social media into account, it made perfect sense that Google themselves would try their hand at social networking. And so they introduced Google +.</p> <p>Since establishing itself in the social world, Google has slowly rolled out updates to how Google+ and +1 has an impact on search results. Here are 3 ways in which Google + has most recently had an effect on search:</p> <p><span>1. Google+ Content Appearing as Site Links in Search Queries</span></p> <p>Content that has been published on Google+ is now starting to appear in the Google SERPS. Along with the 'Add to Circle' buttons, these Google+ posts have started to appear in Google’s organic search results for some Google+ business accounts that have been approved for Direct Connect. These appear for both Google+ users and non-users. In other words, even if searchers do not have a Google+ account they will be able to see Google+ results. You can apply for Direct Connect <a href="http://www.google.com/support/plus/bin/answer.py?hl=en&amp;p=direct_connect&amp;answer=1711199">here</a> and this will make sure you are prepared when this functionality reaches all brands.</p> <p><span>2. Google+ Profile Appears in Search Results</span></p> <p>Google+ profile photos and bylines are also beginning to appear in search results. Searchers who click through via the photo or content will be sent to the profile in question which will deliver only the content authored by the owner of that Google+ account. This can be an effective tool for employees to help extend the reach of the company’s online presence. </p> <p> </p> <p><span>3. Google News is Spotlighting +1 Content</span></p> <p> </p> <p>If content has received a +1 by a Gmail or Google+ user, that piece is eligible to appear within Google News. Staying up-to-date in your industry and then +1’ing interesting content will result in your Google+ profile picture and name showing up next to the content you publicise. This will bring more traffic to your Google+ profile and in turn, your website.</p> <p>If your business isn’t on Google+ yet, what are you waiting for? If you are, <a href="https://plus.google.com/b/111462283964455612528/#111462283964455612528/posts">add us</a> to your circles!</p> Wed, 30 Nov 2011 10:44:53 +0000 http://www.neseo.co.uk/blog/how-google+-is-changing-search/ Google Algorithm – 10 New Changes http://www.neseo.co.uk/blog/google-algorithm-10-new-changes/ <h2>Google Reveals 10 Algorithm Changes</h2> <p>Every year, Google makes around 500 changes to its search algorithm and on Monday, it revealed 10 more. Google rarely publicises its changes but chose to reveal these as they are ‘less susceptible to gaming’. Distinguished Engineer Matt Cutts published on the <a href="http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html" target="_blank">Google’s Inside Search Blog </a>in-depth details about the 10 algorithm changes and here they are:</p> <h6>1. Cross-language information retrieval updates</h6> <p>For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), Google will now translate relevant English web pages and display the translated titles underneath the English titles in the search results. Clicking on the translated titles will take you to pages translated from English into the query language.</p> <h6>2. Snippets with more page content and less header/menu content</h6> <p>This change helps Google to choose more relevant text to use in snippets. The search engine is now more likely to pick text from the actual page content, and less likely to select the text that is part of a header or a menu.</p> <h6>3. Better page titles in search results by de-duplicating boilerplate anchors</h6> <p>When generating a page title, Google looks at a number of signals, one being the anchor text in links pointing to the page. It was found that boilerplate links with duplicated anchor text are not as relevant, so it will concentrate on the titles that are relevant to the pages content.</p> <h6>4. Length-based autocomplete predictions in Russian</h6> <p>This reduces the number of long and sometimes arbitrary query predictions in Russian. Google will no longer make long predictions in Russian.</p> <h6>5. Extending application rich snippets</h6> <p>Google’s rich snippets for applications allows users who are searching for software applications to see details like cost and user reviews, within their search results. This will be available more often.</p> <h6>6. Retiring a signal in Image search</h6> <p>Google decided to revisit signals that were launched in the past that no longer appear to have a significant impact. In this case, they have decided to retire a signal in Image Search relating to images that had references from multiple documents on the web.</p> <h6>7. Fresher, more recent results</h6> <p>Announced at the start of November, the search engine has made a significant improvement in the ranking of fresh content. The change impacts around 35 % of all searches and determines the appropriate level of freshness for a specific query.</p> <h6>8. Refining official page detection</h6> <p>This is an adjustment on how Google will determine which pages are official and rank these even higher.</p> <h6>9. Improvements to date-restricted queries</h6> <p>Google has changed how it handles result freshness for queries where a user has chosen a specific date range. The aim is to ensure the user gets the most relevant content for the date they specify.</p> <h6>10. Prediction fix for IME queries</h6> <p>This will improve how Autocomplete handles IME queries (which contain non-Latin characters).</p> Wed, 16 Nov 2011 10:43:56 +0000 http://www.neseo.co.uk/blog/google-algorithm-10-new-changes/ How do Social Media and SEO Work Together? http://www.neseo.co.uk/blog/how-do-social-media-and-seo-work-together/ <h2>The Importance of Social Media and SEO Marketing</h2> <p>SEO and social media marketing can be intertwined to create a successful online presence for companies. The evolution of social media and SEO creates a number of exciting opportunities to receive more visibility on the web and it is therefore important to align your social media strategy with your search engine optimisation efforts. As with all SEO activities, it’s essential to focus not only on what the search engines will see but on quality and user experience. If the copy on your website or blog is interesting then you will reap the benefits of social media. Providing unique and quality content will go a long way on social media, with friends, families and colleagues sharing your links afar. Social media platforms like Facebook and Twitter are extremely powerful tools for link building and having active user communities will bring a high level of trust to search engines. Engaging in discussion on forums, blogs and other types of media allows you to not only interact with customers but keep content fresh and updated for SEO purposes.</p> <h2>Social Media and SEO Combined</h2> <p>Social media is constantly on the rise and this means that search engines have no option but to take their content seriously. Sites like Facebook and Twitter generate a huge amount of internet traffic every day in online news and discussions. As well as increasing your online brand presence, there are 2 ways in which social media and SEO work together:</p> <p><span>Generating Natural Links</span></p> <p>Using Twitter as an example, the majority of tweets contain a link and taking into account that more than 100 million people use it with 230 million tweets being sent a day, it’s a great place to get seen! Promoting your content on Twitter encourages your network to read your content as well as allowing them to share it via their network in the form of a ‘reTweet’. The more times this is shared, the more authority your brand/company will possess in the eyes of search engines. Similar with Facebook, in that when you publish your content, others can share it with their network. This will tell the search engines that this content is valuable in some way and therefore others should have access to it.</p> <p><span>Drive Website Traffic</span></p> <p>One of the major roles of SEO is to drive targeted traffic to your website and social networking compliments this, allowing businesses to connect with an audience on a one to one basis. Creating a well optimized profile will be the main gateway to your website so when posting content or blog posts, just provide your fans with snippets to tease them. You will have a much better chance of converting a visitor once they are on your main site.</p> <p>To find out more about our <a href="http://www.neseo.co.uk/seo-services/#Anchor">SEO services</a>, contact us on <span>0844 245 9160.</span></p> Tue, 08 Nov 2011 10:43:23 +0000 http://www.neseo.co.uk/blog/how-do-social-media-and-seo-work-together/ SEO Copywriting Tips http://www.neseo.co.uk/blog/seo-copywriting-tips/ <h2>SEO Copywriting Tips</h2> <p>SEO copywriting involves the skilful writing of unique and optimised articles for a specific business including products and services for a web page or website.  An SEO copywriter needs to write quality and original content including relevant information about the nature of the brand. This is done by making effective use of targeted keywords so that it can easily be found by users on search engines like Google, Yahoo and Bing.</p> <p>When writing for SEO purposes, keep the following things in mind:</p> <p>Keyword Density – A good copywriter must find the perfect balance of text and keywords and avoid excessive keyword density. Stuffing your text with keywords will just be picked up as spam to search engines.</p> <p>Titles – Making your text stand out by utilising bold text will effectively show the reader what your article is about, as well as telling the search engine that these keywords are extremely important.</p> <p>Target Audience – The copywriter should have a good idea about the target audience the website aims to attract. They can then adopt a certain style of writing to make sure the webpage reaches the relevant searchers.</p> <p>Original and Fresh Content – Providing fresh, original and quality content will attract potential customers and keep them visiting your site again and again. SEO copywriting requires you to include your keywords but it is important to remember you need to sound human and make the rest of your content engaging and informative.</p> <p>Style - SEO copywriters must be flexible in adapting to the different industries as well as their current trends and changes. This means taking on various different styles for each client including blog writing, article writing, forum posting and website copywriting. The copywriter needs to be versatile to know how to use a specific style at the right time.</p> <p>Creating searchable, readable, engaging and shareable content is extremely important when copywriting for SEO. High-quality copywriting is an essential tool for helping your website rank highly in search engines like Google, which will in turn convert into more visitors and increase profits. Find out how you can benefit from our<a href="http://www.neseo.co.uk/seo-services/seo-copywriting/#Anchor">SEO copywriting</a> services.</p> Mon, 31 Oct 2011 10:42:35 +0000 http://www.neseo.co.uk/blog/seo-copywriting-tips/