blog SEO is all about the Marketing <h2>SEO is part of your Digital Marketing which is part of your Integrated Marketing Strategy</h2> <p>Today I found myself reading an article posted from a so-called SEO agency. I was very disappointed to read the negativity towards other SEO agencies and also the clear lack of knowledge and understanding about Marketing.</p> <p>The whole article focused on what other agencies are apparantely doing wrong.....20 Lies.....SEO mention whatsoever of Marketing, Digital Marketing, Inbound Marketing, Customers, Sales, Profit......Sadly it is the agencies like the one 'claiming' to be honest that are giving Digital Marketing (SEO if you like) a bad name.</p> <p>We are seeing more and more agencies like this pop up.  The premise has nothing whatsoever to do with Marketing and the people running the agency (owners) have no knowledge or experience of what marketing actually is.  Unfortunately it is these guys that are the shady operators and these guys that are failing the market, their customers and their customers customers.</p> <h3>SEO &amp; Digital Marketing - The Truth</h3> <p><img class="left" title="" src="" alt="lies seo marketers tell" width="100%"/></p> <p>Digital Marketing / SEO and all that it embraces is a tool or tactic if you like.  These new agencies that claim to have your best interest at heart have no understanding or thought as to why you actually may have contacted them in the first instance.  You have a business.  Your business has a online presence.  You want to increase the presence of your business on line.  Be that more sales, more leads, more conversions, more customers, more profit, more brand awareness or maybe all of these.  You have chosen to speak with a 'digtial marketing (seo) expert' as you are unclear on the best way to achieve your goals.  You may already be experienced in marketing offline but confused how to market online.  Whatever your reasons, it frustrates the hell out of me when I read bullshit from non marketeers.  Your online marketing should be totally integrated with your offline marketing.  Be that outdoor, TV, radio, print, other media or just plain face to face selling.  </p> <p>Enough of my rant.  We at NeSEO are here to share our marketing knowledge and expertise.  We are here to understand your business, your market, your customers, your goals, your aspirations and then together see how best we can help.  We may not be the right fit for you and you may not be the right fit for us but we will always provide you with a open and honest assessement of what we believe is the right approach for you to take to deliver your objectives, be that online or offline.</p> <p>To close, if you've read an article or heard an advert or listened to an employee from a potential supplier that used the word 'lie' more than 20 times do you think you would, or indeed should buy?</p> <p> </p> <p> </p> <p> </p> <p> </p> Thu, 26 Nov 2015 10:12:38 +0000 The importance of posting fresh content on your website <p>One of the biggest problems with business websites, is that once they've been built, they often get forgotten.</p> <p>Updating your site not only shows your customers that you're a great source of knowledge about your industry, but it shows that you're operational!<br/>Websites that get the most traffic are the sites that offer tips, advice, industry news and product highlights to their visitors, which are great ways to encourage return visits and bookmarking too.</p> <h2>We've compiled a list of the top 3 reasons to keep your site updated.</h2> <p><img class="left" title="" src="" alt="shout about your business" width="100%"/></p> <p><strong>3. Customer Profiling</strong></p> <p>You can easily build a customer profile based on your most popular news posts. Using google analytics you can monitor which news pages are the most successful and even try some A/B testing to see which images and presentations have the best impact. This allows you to build a clearer picture of the types of people finding your site which is useful in future promotions. Think about what competitions, offers and lead magnets would appeal to your audience and improve your lead generation from the data you've collected.</p> <p><strong>2. Creating reasons to return</strong></p> <p><strong><br/></strong>Return visits can often convert to leads if you're offering content that visitors find a valuable asset. A cost calculator for a specialist service or an infographic on the decision process of finding the right product could be bookmarked and become the decision factor between a visitor just being a reader, and becoming a customer.</p> <p><strong>1. Improved search engine rankings</strong></p> <p><strong><br/></strong>Search engines are most likely the first port of call for searching for product and service information for most web users, but it's important that users are able to find the most relevant information to them fast. A metric often used by search engines to determine which sites have more value to the search is 'frequency'. If you're reading the news from your favourite Sunday newspaper, you wouldn't want to read the same news the next sunday, so a great deal of emphasis is put on how often the site is updated as to whether it's relevant to the user. We've seen plenty of websites that have adopted the 'there it is' approach where it's created and left, and until a digital marketing plan is in place, their blogs and articles are quickly out of date. </p> <p>Of course, it's not just blogs and news articles that are important to update, products, offers and layout changes can also make a big impact. Keeping the site fresh shows your visitors that you're thinking about them and their experience. It's like changing the display in your shop window, it needs to attract the passers-by and show them how your services are relevant to the events and issues ocurring locally, nationally and how they can benefit them.</p> Fri, 20 Nov 2015 14:13:15 +0000 The Importance of Natural SEO and the Longevity that it brings <p>There have been numerous Google updates over the past few years, and with them many websites have dropped, fluctuated or been lost in Google all together. The Penguin, Panda and most recently Hummingbird updates mean that sites have either been penalised for spammy back link profiles, or poor duplicated content.</p> <p>However although many would argue that these updates have significantly changed the SEO landscape, the key principals of SEO have barely changed. It is only now that the algorithms have become more advanced that Google is able to identify websites that have used poor tactics.</p> <p>As with the day it was released, Google’s primary objective remains the same:  to provide searchers with the most relevant and informative results to their query.</p> <p>Now that Google has become more advanced it is only recently that websites who had previously ranked highly through building thousands of poor backlinks and offering very little in terms of content or usability have seen their websites decline in the rankings.</p> <p><strong>The Importance of Ethical SEO</strong>               </p> <p> As a business owner it is hard to find a good SEO company that you are happy to manage your businesses online presence. No doubt you receive several emails per day from SEO companies offering their services allowing you to choose hundreds of key words, all for less than the cost of a cup of coffee.  </p> <p>However more often than not such companies will do more harm than good to your website. Out dated techniques that will result in penalties and Google warnings may produce a sudden temporary increase in rankings but ultimately sink your site to the bottom of Google.</p> <p>Through natural and effective link building and content distribution to industry relevant websites the team at Neseo will build up your online presence naturally and ethically, abiding by all the latest Google algorithm updates and principals, ensuring that your website ranks well both now and in the future. Neseo strive to work with you to ensure that your website has engaging <a href="[sitetree_link,id=116]#content%20marketing">quality content</a>, a strong <a href="[sitetree_link,id=132]#Social%20Media">social media</a> presence and a natural backlink profile that will help protect and future proof your websites rankings within Google.<br/>To manage a successful SEO and online marketing campaign, your SEO consultant should essentially become an extended member of your team. </p> <p> </p> <p>If you are looking to increase your websites rankings within Google, then call us today on <a href="[sitetree_link,id=3]#contact%20us">0844 245 9160</a> to discuss how we can help you and your business.</p> <p>Alternatively if you wish to pop in for a free coffee and find out a liitle more about SEO and how it can help your business, <a href="[sitetree_link,id=129]#SEO%20seminar">click here</a> to book your place on our next free SEO seminar.</p> Wed, 18 Dec 2013 11:45:53 +0000 Brand building through Social Media <p>Viewing the traffic sources in our clients Google analytics it is clear that more and more visitors are coming through to the sites through Facebook, Google+ and a variety of other social sites. The traffic is of high quality and can be credited for a large number of enquiries and conversions. This highlights that social media is not only a necessity for all business but a valuable source of referral traffic that could arguably be seen as being as valuable as organic, direct or PPC.</p> <p>The quality content that you have already promoted through your business’s social pages goes a long way to engaging the potential customer, and the fact that they have clicked through to your site would suggest they are interested in your services or products.</p> <p>With this in mind here are some guide lines for promoting your business through social media.</p> <ol><li>The key social site: Facebook, Twitter, Google+, Pinterest and LinkedIn.</li> <li>Link your respective pages to your website.</li> <li>Post engaging industry related content.</li> <li>Build relationships and reply directly to people's comments or questions.</li> <li>Like industry relevant pages.</li> <li>Post promotions and positive reviews of your services of products.</li> <li>Link back to relevant pages on your website.</li> <li>Ensure that your updates are throughout the week rather than multiples every Friday afternoon.</li> <li>Every so often post a joke (keep it friendly and engaging).</li> <li>Run competitions.</li> <li>Give your social followers exclusive offers.</li> <li>Ask questions to encourage debates.</li> <li>Like local businesses and places (if appropriate).</li> <li>Offer industry advice.</li> </ol><p>Social media is most successful when updated on a regular basis, and provides a great source of traffic to your site. The relationship that you build with your audience will help them become more likely to convert, and goes a long way in building your brand awareness.</p> <p>Neseo know that keeping onto top of your social media activity can be a time consuming task, with this in mind we have created a number of <a href="[sitetree_link,id=135]#social%20media packages">social media packages</a> ideal for a wide range of businesses.</p> Thu, 12 Dec 2013 14:32:55 +0000 Does off-site blogging still have a place in your SEO campaign? <p>We have all spent ages writing and sourcing content to post off-site to the tried and trusted blogging forums but since Google’s latest Algorithm update, Penguin, we are being advised that we should avoid blogging. So what is the truth? Does off-site blogging still have a place in the organic SEO world?</p> <p>First things first…..the recent Penguin update did indeed hit many generic blogging sites, many bloggers sites and indeed many blogs. Many of which, as we will have all heard many times now, were immediately treated as spam. Hence the nick name of the spamming update. Let’s be fair here this is a good thing as there were far to people out their dumping shoddy content stuffed with keywords on to dodgy sites. For those of us that took an ethical approach to SEO (or what was termed White Hat) it was riling that in some instance a really poor site would rank for a valuable and competitive keyword that had no logical justification to do so. At the end of the day it is the customer (googles that is) that suffers. Hence the need for Google to find a way to deal with this….so along comes Penguin.</p> <p>So where does this leave the blog?</p> <p>It does still have a place and it can still help as part of a <a href="">SEO campaign</a>. However, the rules have changed. There are still some useful and valuable sites out there for posting your content. The key now is to make sure that the content pass’s the Penguin test!</p> <p>Our top 5 on how to pass the Penguin test.</p> <p>1. Avoid keyword stuffing</p> <p>2. Make the content look and feel natural and relevant</p> <p>3. Avoid direct match keyword links back to your site.</p> <p>a. Ie If your target keyword is ‘cooking apples’ do not link back from this keyword. Instead find an alternative non target term to link back to the site such as ‘when you cook your apples’</p> <p>4. Use your keyword within one of the Heading Titles. H1 is better than 2 and 2 is better than 3 but…….this needs to look and feel natural. If your topic is about ‘Where to source Cooking Apples’, then perfect. Keyword secured in H1. However if the topic is ‘How to make apple crumble’, then there is no place for your keyword. Look to incorporate it in one of the other Heading Titles. Remember this must look natural.</p> <p>5. We are still advocates of offering links to other non-compete sites such as Wikipedia. Not for our keyword but for some content relevant term, so in this instance it might be ‘maggots’ or even ‘apple crumble’</p> <p>There are more but the key really is about making all your content, even your blogs, rich, relevant, informative, interesting and most of all not spammy.</p> Tue, 17 Jul 2012 10:48:17 +0100 Google Penguin <p>We have all heard about Google's most recent Algo update....Penguin or the spamming update.  So what is all the fuss about and how will this effect you? </p> <p>This latest update from Google is designed to filter out some of the 'trash' from the rankings.  To those of us that continue to adopt robust, consistent and quality white hat techniques, then we have nothing to fear.  However, for those that have been adopting less scrupulous methods to climb the rankings, now is the time to start to worry. </p> <p>Our top tips on what to do and what not to do.......</p> <table border="0"><tbody><tr><td>1.</td> <td>Avoid duplicate content</td> </tr><tr><td>2.</td> <td>Avoid keyword stuffing</td> </tr><tr><td>3.</td> <td>Don't load pages with irrelevant content and/or irrelevant keywords</td> </tr><tr><td>4.</td> <td>Avoid cloaking or disguised redirects</td> </tr><tr><td>5.</td> <td>Ensure links from articles off site are authorised, relevant, unique and of good quality</td> </tr><tr><td>6.</td> <td>Avoid pages just for search engines</td> </tr><tr><td>7.</td> <td>Avoid hidden text and/or hidden links</td> </tr><tr><td>8.</td> <td>Design and complete the content for your pages for the primary user....not the search engine</td> </tr><tr><td>9.</td> <td>Avoid ALL black hat (spamming) techniques</td> </tr><tr><td>10.</td> <td>Ensure all content is not only unique and relevant, but also well written.</td> </tr></tbody></table><p>Much of the above should be obvious.  Google is just looking to ensure, where possible, that the right sites appear for the right keywords at the right time.  As much as this is about the web site owner it is also about Google's customer journey.  Google wants to improve the quality and relevance of search returns for their customers.  If your site is active, relevant, informative, authoritative, well thoughtout, well designed, well maintained and well hosted, then this should all be good........</p> Thu, 17 May 2012 10:47:34 +0100 Happy New Year <p>To start off 2012 we're wishing you all a very happy new year and we'd like to tell you a bit more about our<a href=""> SEO services</a>. What better way to start the new year with a fresh SEO campaign for your website? At NeSEO, we are specialists in Search Engine Optimisation (SEO) and over the last 7 years we have delivered bespoke SEO campaigns to our clients and successfully achieved countless number 1 spots on search engines. Our clients operate in diverse market places, including travel, leisure, retail and aviation and as a result of our hard work, they outrank companies like Kuoni, Virgin Holidays, and Halfords.</p> <p>If you want higher rankings and more sales leads but don’t have the time or in house resource to handle your search engine optimisation, our fully managed SEO service is the ideal digital marketing package for your business. We'll help you:</p> <p>o Attract more sales leads / online sales</p> <p>o Compete with major brands and competitors</p> <p>o Create an online marketing strategy that’s deliverable</p> <p>o Maximise your website for high conversion rates</p> <p>The first step to an effective SEO strategy is research. Research is key in understanding the market, the current website standings and analysing the competition. This research will judge how the site needs to be improved in order to begin to rank on search engines. The research will then highlight the important things that need to be changed in order to kick off with your SEO:</p> <p>o Keyword strategy - Keywords are at the heart of all SEO. In the analysis, we combine company services, products, strategy and the data from search trends and look to marry up potentially high converting keywords from the company side to search engine stats about what potential customers are searching for. After all there is no point ranking top of Google for something that people are not actually searching for!</p> <p>o Content strategy - Content is king. We will look to produce quality content that Google and other search engines can get their teeth stuck into. Content is all about relevancy, each site needs to demonstrate the subject matter that it is looking to rank for, this then needs to be rolled out site wide across every single page.</p> <p>o Onsite SEO changes - Onsite SEO is effectively everything that a visitor or a search engine robot will see on any particular page of a website. This includes everything from headings, meta data, alt tags and much more that we will manipulate within the code of the website in order to make the website more friendly and relevant to both search engines and the visitors to the website. </p> <p>o Offsite SEO changes - Offsite SEO is largely about links and brand management. Google uses a voting system to determine how popular any particular website is and then determines how that stacks up against the competing websites for any particular keyword. This voting system is essentially built on one-way links pointing to your website from relevant and good quality external websites. So in essence, the more quality backlinks you have the better you will rank but this has to be done in a calculated and strategic way in order to look natural and organic. </p> <p>o Analyse - Using our very own custom tools we analyse everything that is going on with each website at any given time and report on trends, changes and strategy adjustments.</p> <p>o Refine - Using the analysis, we stay proactive and make on-going changes to our strategy to continually improve a websites rankings constantly. We do not stop when we hit target, nor do we aim low!</p> <p>To start planning your SEO campaign for 2012, <a href="">contact us </a>on 0844 245 9160 or send us an email at</p> Tue, 03 Jan 2012 10:46:31 +0000 Keeping Website Content Fresh in 2012 <h2>Keeping Website Content Fresh in 2012</h2> <p>With Google <a href="">announcing last month</a> that they have made significant improvements in the ranking of fresh content, it’s now more important than ever to keep your website up to date with fresh and engaging content. The search engine giant announced in November that this would now have an impact on roughly 35% of searches. Updating your website on a regular basis, whether it’s through a blog or adding new pages, is important not only for SEO purposes, but it gives the customer a reason to continue visiting your site. Of course, it will also give you the edge over your competitors; if they only offer stale and static information, your target audience will go to you for something new and different. All in all – Google loves it, visitors want it and you need to provide it!</p> <h5>Keeping your Blog Fresh</h5> <p>Content freshness doesn't mean that you suddenly need to overload your site and blog with content, but it is something that you should stongly take into consideration if you are serious about SEO. How can I keep my site up to date you ask? What on earth can I find to talk about? It can be a struggle sometimes to continuously come up with new and interesting topics but it’s worth remembering that it doesn’t have to be anything too extravagant, sometimes short and sweet is better. First thing's first though, if you don't have a blog, you need one! If you do have one, when was the last time you updated it? </p> <p>Here are some things you may want to consider for topics:</p> <p>o New product releases</p> <p>o New technology</p> <p>o Relevant news in your industry</p> <p>o Career opportunities</p> <p>o Testimonials and comments</p> <p>o Competitions and offers</p> <p>o Interviews</p> <p>o Top 10’s and lists</p> <p>o Images and videos</p> <p>You don’t need to publish every day, but a well maintained schedule will be your best bet for fresh content. If you're a large company you'll more than likely have enough resource and information to publish daily. If you're a smaller business, you can start by publishing a couple of times a week. A website that offers fresh and enaging content and often will also be very likely to get bookmarked and shared on Facebook and Twitter. Social media will play a big part in your sites freshness success as you can incoporate a Twitter feed and integrate Facebook to your home page. Your existence on various social media platforms will also result in a high level of traffic to your site, if you have a social media strategy in place that is.</p> <p>Find out more about our <a href="">blogging</a> and <a href="">social media</a> services at NeSEO.</p> Tue, 13 Dec 2011 10:45:42 +0000 How Google+ is Changing Search <h2>How Google + is Changing Search </h2> <p><img class="left" title="" src="" alt="" width="191" height="93"/>When Google announced that its algorithm now takes social media into account, it made perfect sense that Google themselves would try their hand at social networking. And so they introduced Google +.</p> <p>Since establishing itself in the social world, Google has slowly rolled out updates to how Google+ and +1 has an impact on search results. Here are 3 ways in which Google + has most recently had an effect on search:</p> <p><span>1. Google+ Content Appearing as Site Links in Search Queries</span></p> <p>Content that has been published on Google+ is now starting to appear in the Google SERPS. Along with the 'Add to Circle' buttons, these Google+ posts have started to appear in Google’s organic search results for some Google+ business accounts that have been approved for Direct Connect. These appear for both Google+ users and non-users. In other words, even if searchers do not have a Google+ account they will be able to see Google+ results. You can apply for Direct Connect <a href=";p=direct_connect&amp;answer=1711199">here</a> and this will make sure you are prepared when this functionality reaches all brands.</p> <p><span>2. Google+ Profile Appears in Search Results</span></p> <p>Google+ profile photos and bylines are also beginning to appear in search results. Searchers who click through via the photo or content will be sent to the profile in question which will deliver only the content authored by the owner of that Google+ account. This can be an effective tool for employees to help extend the reach of the company’s online presence. </p> <p> </p> <p><span>3. Google News is Spotlighting +1 Content</span></p> <p> </p> <p>If content has received a +1 by a Gmail or Google+ user, that piece is eligible to appear within Google News. Staying up-to-date in your industry and then +1’ing interesting content will result in your Google+ profile picture and name showing up next to the content you publicise. This will bring more traffic to your Google+ profile and in turn, your website.</p> <p>If your business isn’t on Google+ yet, what are you waiting for? If you are, <a href="">add us</a> to your circles!</p> Wed, 30 Nov 2011 10:44:53 +0000 Google Algorithm – 10 New Changes <h2>Google Reveals 10 Algorithm Changes</h2> <p>Every year, Google makes around 500 changes to its search algorithm and on Monday, it revealed 10 more. Google rarely publicises its changes but chose to reveal these as they are ‘less susceptible to gaming’. Distinguished Engineer Matt Cutts published on the <a href="" target="_blank">Google’s Inside Search Blog </a>in-depth details about the 10 algorithm changes and here they are:</p> <h6>1. Cross-language information retrieval updates</h6> <p>For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), Google will now translate relevant English web pages and display the translated titles underneath the English titles in the search results. Clicking on the translated titles will take you to pages translated from English into the query language.</p> <h6>2. Snippets with more page content and less header/menu content</h6> <p>This change helps Google to choose more relevant text to use in snippets. The search engine is now more likely to pick text from the actual page content, and less likely to select the text that is part of a header or a menu.</p> <h6>3. Better page titles in search results by de-duplicating boilerplate anchors</h6> <p>When generating a page title, Google looks at a number of signals, one being the anchor text in links pointing to the page. It was found that boilerplate links with duplicated anchor text are not as relevant, so it will concentrate on the titles that are relevant to the pages content.</p> <h6>4. Length-based autocomplete predictions in Russian</h6> <p>This reduces the number of long and sometimes arbitrary query predictions in Russian. Google will no longer make long predictions in Russian.</p> <h6>5. Extending application rich snippets</h6> <p>Google’s rich snippets for applications allows users who are searching for software applications to see details like cost and user reviews, within their search results. This will be available more often.</p> <h6>6. Retiring a signal in Image search</h6> <p>Google decided to revisit signals that were launched in the past that no longer appear to have a significant impact. In this case, they have decided to retire a signal in Image Search relating to images that had references from multiple documents on the web.</p> <h6>7. Fresher, more recent results</h6> <p>Announced at the start of November, the search engine has made a significant improvement in the ranking of fresh content. The change impacts around 35 % of all searches and determines the appropriate level of freshness for a specific query.</p> <h6>8. Refining official page detection</h6> <p>This is an adjustment on how Google will determine which pages are official and rank these even higher.</p> <h6>9. Improvements to date-restricted queries</h6> <p>Google has changed how it handles result freshness for queries where a user has chosen a specific date range. The aim is to ensure the user gets the most relevant content for the date they specify.</p> <h6>10. Prediction fix for IME queries</h6> <p>This will improve how Autocomplete handles IME queries (which contain non-Latin characters).</p> Wed, 16 Nov 2011 10:43:56 +0000 How do Social Media and SEO Work Together? <h2>The Importance of Social Media and SEO Marketing</h2> <p>SEO and social media marketing can be intertwined to create a successful online presence for companies. The evolution of social media and SEO creates a number of exciting opportunities to receive more visibility on the web and it is therefore important to align your social media strategy with your search engine optimisation efforts. As with all SEO activities, it’s essential to focus not only on what the search engines will see but on quality and user experience. If the copy on your website or blog is interesting then you will reap the benefits of social media. Providing unique and quality content will go a long way on social media, with friends, families and colleagues sharing your links afar. Social media platforms like Facebook and Twitter are extremely powerful tools for link building and having active user communities will bring a high level of trust to search engines. Engaging in discussion on forums, blogs and other types of media allows you to not only interact with customers but keep content fresh and updated for SEO purposes.</p> <h2>Social Media and SEO Combined</h2> <p>Social media is constantly on the rise and this means that search engines have no option but to take their content seriously. Sites like Facebook and Twitter generate a huge amount of internet traffic every day in online news and discussions. As well as increasing your online brand presence, there are 2 ways in which social media and SEO work together:</p> <p><span>Generating Natural Links</span></p> <p>Using Twitter as an example, the majority of tweets contain a link and taking into account that more than 100 million people use it with 230 million tweets being sent a day, it’s a great place to get seen! Promoting your content on Twitter encourages your network to read your content as well as allowing them to share it via their network in the form of a ‘reTweet’. The more times this is shared, the more authority your brand/company will possess in the eyes of search engines. Similar with Facebook, in that when you publish your content, others can share it with their network. This will tell the search engines that this content is valuable in some way and therefore others should have access to it.</p> <p><span>Drive Website Traffic</span></p> <p>One of the major roles of SEO is to drive targeted traffic to your website and social networking compliments this, allowing businesses to connect with an audience on a one to one basis. Creating a well optimized profile will be the main gateway to your website so when posting content or blog posts, just provide your fans with snippets to tease them. You will have a much better chance of converting a visitor once they are on your main site.</p> <p>To find out more about our <a href="">SEO services</a>, contact us on <span>0844 245 9160.</span></p> Tue, 08 Nov 2011 10:43:23 +0000 SEO Copywriting Tips <h2>SEO Copywriting Tips</h2> <p>SEO copywriting involves the skilful writing of unique and optimised articles for a specific business including products and services for a web page or website.  An SEO copywriter needs to write quality and original content including relevant information about the nature of the brand. This is done by making effective use of targeted keywords so that it can easily be found by users on search engines like Google, Yahoo and Bing.</p> <p>When writing for SEO purposes, keep the following things in mind:</p> <p>Keyword Density – A good copywriter must find the perfect balance of text and keywords and avoid excessive keyword density. Stuffing your text with keywords will just be picked up as spam to search engines.</p> <p>Titles – Making your text stand out by utilising bold text will effectively show the reader what your article is about, as well as telling the search engine that these keywords are extremely important.</p> <p>Target Audience – The copywriter should have a good idea about the target audience the website aims to attract. They can then adopt a certain style of writing to make sure the webpage reaches the relevant searchers.</p> <p>Original and Fresh Content – Providing fresh, original and quality content will attract potential customers and keep them visiting your site again and again. SEO copywriting requires you to include your keywords but it is important to remember you need to sound human and make the rest of your content engaging and informative.</p> <p>Style - SEO copywriters must be flexible in adapting to the different industries as well as their current trends and changes. This means taking on various different styles for each client including blog writing, article writing, forum posting and website copywriting. The copywriter needs to be versatile to know how to use a specific style at the right time.</p> <p>Creating searchable, readable, engaging and shareable content is extremely important when copywriting for SEO. High-quality copywriting is an essential tool for helping your website rank highly in search engines like Google, which will in turn convert into more visitors and increase profits. Find out how you can benefit from our<a href="">SEO copywriting</a> services.</p> Mon, 31 Oct 2011 10:42:35 +0000 NeSEO Nominated for Business Excellence Award <h2>NeSEO Nominated for Business Excellence Award</h2> <p>NeSEO are delighted to have been shortlisted in the New Business of the Year category for the Northamptonshire Business Excellence Awards 2011.  The Awards, now in their 21st year will once again celebrate successful Northamptonshire companies and individuals and we are overwhelmed to be finalists. The Awards Presentation takes place on Thursday 17th November at the Barceló Hotel in Daventry with celebrity host Tom O’Connor. Winners will be announced on the evening and will receive a crystal trophy and certificate if successful.</p> <p>We have been recognised for our rapid growth in terms of our client base over the last 12 months and also on our innovative approach in delivering completely bespoke<a href=""> SEO services</a> to customers.</p> <p>Wish us luck!</p> Wed, 26 Oct 2011 10:41:46 +0100 Leicester SEO - Importance of Article Writing <h2>Leicester SEO Article Writing</h2> <p>Leicester SEO based company, NeSEO know that article writing is very effective for SEO purposes. One of the first things a content writer should know is how the entire search engine optimisation process works so they can gain an understanding about keyword placement and provide relevant content that will help direct traffic to the intended site. Keywords play an important role in SEO content as they are the words and phrases users will be typing into search engines to find the content they are looking for. You also need to know where to place the keywords as this is something search engines will look for when crawling and indexing your site. Keywords should be placed near to the top of the article, within the first sentence and if you can use it naturally, again in the first paragraph. In the middle, you should go lightly and concentrate on the quality content and towards the end it should be used a couple of times and within the last sentence. As Leicester SEO experts we believe there are no specific rules for how many keywords you should include but it should be a realistic number. Depending on the size of the article, 5 – 10 keywords has proved to be plenty. Stuffing your article with keywords is not recommended as the search engines will just see your content as spam.</p> <h2>Leicester SEO Quality Articles</h2> <p>A good content writer for SEO needs to not only have a good knowledge of how SEO works but excellent writing skills.  Quality and relevancy is needed, not just for the search engines but so that humans can read your article, understand it and enjoy reading it. Leicester SEO company, NeSEO know that if the article you create doesn’t help the humans who read it, getting ranked well in the search engines isn’t going to matter at all. After all, it is the people who read what you write that matter most and buy from you. If people find your article interesting they will more than likely head over to the link that you provide them with. This is because you have built up their trust within the article and therefore they want to see more. By incorporating your website link within these articles, search engines like Google, Bing and Yahoo will begin to associate your website as a relevant resource alongside the keywords used in your articles. There are hundreds of article directories online that you can choose from but it’s best to consider those that are quality and popular sites. Posting your articles in these types of high rated directories will help to attract quality visitors to your article and in turn to your website. If you’re looking for quality article writing, <a href="">Leicester SEO</a> experts, NeSEO can provide these SEO services for you.</p> Wed, 12 Oct 2011 10:40:47 +0100 Northampton SEO - Increase Website Traffic <h2>Northampton SEO – Simple Tips for Increasing Traffic  </h2> <p>As Northampton SEO experts, we concentrate on continuously building large volumes of traffic to a website. The main purpose of SEO is to make your website visible to search engines, which will then lead to higher rankings in results pages, which in turn will bring more traffic to your site. Of course, more traffic = more chance of sales. When we talk about increasing website traffic, there are several different things that it concerns including page views, sessions and unique visitors. For some websites, increasing page views will be the main aim because the main concern is that the majority of visitors view only one page of the site and then leave. For other sites it will be to increase the amount of unique and return visitors. Here are a few of the many SEO tips to increase traffic to your site:</p> <h3>- Web Page Optimisation</h3> <p>A search engine crawler will read the HTML of a web-page, so it must be optimised to guide the crawlers to the correct areas of the site. Use your targeted keywords in the right fields and references within your web page like Title, META Tags, Headers, etc.</p> <h3>- Quality and Unique Content</h3> <p>Northampton SEO experts, NeSEO believe that having quality, unique and engaging content on a website is essential in attracting customers and link partners. If they like what they read, they will more than likely return, plus it is a well-known fact that Google loves fresh and unique content. Although your site needs to be rich in keywords for SEO purposes, it also needs to be informative and make sense to maintain quality.</p> <h3>- Article Submission</h3> <p>Article marketing is becoming one of the most successful ways of promoting a website and your business. Writing quality and informative articles is important to build one way backlinks which helps in increasing page rank. It also brings more targeted traffic to your website as people who are clicking on the links in the article are potential customers already. Links that are generated from content rich pages are also always preferred by search engines.</p> <h3>- Social Media, Blogging, Bookmarking</h3> <p>Using <a href="">social media</a>, blogging platforms and bookmarking sites are great ways of building backlinks to your site. A link works similar to that of a vote, with search engines seeing it as a vote of confidence. The fact that other quality sites are willing to link with you indicates to sites like Google that your site is important. Social media sites like Twitter and Facebook have become more popular in recent years as well as bookmarking sites like StumbleUpon and Delicious. Utilising these sites are effective ways of increasing relevant traffic to your site.</p> <p>To learn more about how <a href="">Northampton SEO </a>experts, NeSEO can help your business achieve its goals, give us a call on 0844 245 9160, or fill out our free SEO audit form.</p> Fri, 07 Oct 2011 10:39:37 +0100 SEO Peterborough - Link Building <h2>SEO Peterborough – Quality Link Building</h2> <p>SEO Peterborough experts NeSEO believe that link building is one of the most crucial parts in a search engine optimisation strategy. Gaining inbound links from other quality websites is a major step in achieving a successful SEO campaign and with search engines now incorporating social media items into its results pages, it is vital to have all areas covered. There are many effective link building methods including forum posts, social bookmarking, article submission, link directories, blogging and guest posting. Article submission, blogging and guest posting are all great ways to gain exposure for your website. Writing interesting, relevant and unique content for sites other than your own is an effective way of building links and spreading your online presence. Quality content will be shared and linked to if it offers plenty of useful and valuable information and depending on the platform you use, people may even subscribe to your posts. As SEO Peterborough experts, NeSEO <a href="">link building campaigns</a> are always ethical and targeted at receiving only high quality and relevant links from likeminded websites and blogs.</p> <h2>Links are Votes</h2> <p>A link is seen as a vote of confidence by search engines; the fact that other quality sites are willing to link with you indicates to the search engine that your website contains relevant information and there’s a good chance that page will be regarded as an authority in search engines like Google. In short, the more quality links you have, the more quality votes your site will receive. In turn, you will gain more organic traffic from search engines due to a higher ranking placement and it is then that many more visitors will discover your website, read your content and convert in terms of using your product/service. Not all votes are equal in terms of their value and randomly placing links on websites and blogs that have no connection to your subject matter will be a waste of time. You will only gain quality links from sites that are relevant and benefit from a high traffic rate. As <a href="">SEO Peterborough</a> experts, we spend our time link building to source and engage with websites within your niche.</p> Tue, 04 Oct 2011 10:38:54 +0100 What is SEO? <h2>Beginners Guide to SEO</h2> <p>SEO – search engine optimisation is the process of improving the visibility of a website or web page in search engines. Its aim is to gain higher rankings on the search engine results pages (SERPS) and involves techniques to gradually make your website friendlier to search engines like Google, Bing and Yahoo. Generally the higher a website is listed in search engines the higher the traffic levels will be, so the practice of <a href="">SEO</a> involves implementing techniques with the view to improve your positions.</p> <h2>Why is SEO Important?</h2> <p>Most of the traffic to your website will be directed by search engines like Google and Yahoo. If the search engines cannot find your site and index the web pages you will find that you miss out on a lot of potential visitors and customers as well as advertisers. The keywords you type into the search engine are crucial; choosing the right ones can bring a steady flow of quality visitors but choosing the wrong ones can result in no-one ever finding your website. Keywords are the building blocks of SEO and without the right ones, those efforts will go astray. Using them correctly could result in appearing on the first three pages of the search results. This is important as previous studies have shown that people only go as far as the first three pages of Google before they either find what they’re looking for or leave. Implementing <a href="">SEO </a>techniques with plenty of quality and relevant content is vital for any website wanting to improve rankings and visibility.</p> <p>Read our other <a href="">blog posts</a> for more SEO basics.</p> Thu, 29 Sep 2011 10:38:21 +0100 SEO Kettering - Blogging <h2>SEO Kettering – Blogging for Business</h2> <p>As an SEO Kettering based company, NeSEO believe that blogging is essential to your business. It is one of the easiest methods of keeping a website up to date with relevant and engaging content and will help to increase your visibility within search engines. Blogging is also important as it adds personality to your business away from the commercial side. A blog not only gives your business the opportunity to inform readers about your products/services but it allows you to write about whatever you want, whenever you want and allows you to interact and build relationships with your target audience. With the many social media tools available, it is also simple to share your blog posts and build a following who will then share your posts if they like them. Adding new content to a website on a regular basis is attractive to spider bots within search engines like Google.  Websites that produce brand new quality content frequently stand a better chance of being crawled more often. This signifies to search engines that this site is updated regularly with content and therefore will provide users with the most recent and relevant available content.  New blog posts may also appear in the ‘News’ or ‘Blogs’ section of Google and this can also help to improve your overall visibility. <a href="">SEO Kettering </a>based company, NeSEO will offer you the tools and content that your blogging campaign really needs.</p> <h2>SEO Kettering – Quality Blogging is Important</h2> <p>Blog readers are not looking for commercials, they are looking to be informed and entertained with compelling content from people who know what they are talking about. Once you have earned the readers trust, they will begin to tell their friends and share your posts amongst social media platforms. It is then that other blogs will begin to link to you as well as those readers who like your content. The quality content that you provide will leave a lasting impression and in turn people will return to your site and may even subscribe to your blog. When writing your blog posts it is important to engage with the reader by making them feel as though you are talking to them. It is also essential to keep an eye on the length of the post; once you feel you have given them the required information, wrap it up. If it is a long post then add bullet points to break down lists and include images or videos to make it enjoyable. Blogging allows you to personalise your online presence, giving readers a real insight into your business and the people that make it tick. As <a href="">SEO Kettering</a>based specialists, NeSEO believe that quality content is key to a blogs success.     </p> Mon, 26 Sep 2011 10:37:13 +0100 SEO Keyword Research and Density <h2>The Importance of Keyword Research in SEO</h2> <p>Increasing the chances of ranking well in search engines like Google starts with finding the best keywords. Keyword research is an essential part of <a href="">SEO</a> as without the right ones, efforts will go astray. The process will involve investigating the terms that people search for when looking for your product or service, how often they search for it and the competition that appears also. It is important to note that SEO keywords are much more than terms relating to your website. You need to take time to analyse what you’re up against and this will involve looking at other websites in your niche and reviewing their keywords. You are not simply trying to target the same keywords as your competitor; you should find unique and targeted keywords that relate to your own business.</p> <h2>Keyword Content Balance in SEO</h2> <p>It is important to note that keyword research is just the beginning of SEO. Competing for your chosen keywords can be a long process depending on your market and requires regular publishing of new content that is relevant to the keywords chosen. Regularly posting fresh content including your keywords is the best way to get visitors to return to your website. Whether this is done on-page or by writing articles and blogs, content should not be stuffed with keywords so that it makes it unreadable, it should flow naturally and be interesting, entertaining and informative. The keyword should almost take a back seat yet at the same time be included enough for people to find it when searching. Striking a balance between keyword density and natural copy is essential for the search engine spider and the reader. So how is this done?</p> <p>- Keywords should be near the top of the article, within the first sentence and if it can be included naturally a couple more times in the first paragraph.</p> <p>- In the middle of the article go lightly and concentrate purely on the content surrounding the keywords.</p> <p>- At the end of the article use it a couple of times and preferably in the final sentence.</p> <p>There are no certain rules but try optimising for a realistic number of keywords – 5 or 10 should be enough, depending on the size of the web page or article. Keywords are the building blocks of <a href="">SEO</a> and by using them correctly you will see a big impact on rankings.</p> Wed, 21 Sep 2011 10:36:14 +0100 Nottingham SEO Services <h2>Nottingham SEO Success</h2> <p>As a Nottingham SEO Company, we provide search engine optimisation services that are geared towards gaining the most relevant traffic that converts to sales leads or online purchases. For those wanting a successful online business or at least a significant online presence, SEO should be a top priority. For the those reading this that do not know what SEO is here is a brief description; SEO is the process of gaining higher rankings and increased visibility on search engines and involves techniques and tactics to make it become search engine friendly to sites like Google, Bing and Yahoo. SEO is important as previous studies have shown that people only go as far as the first three pages of Google before they either find what they’re looking for or leave. This is why you want to be as near to the top as possible, think about when you’re searching for a product, I bet you rarely ever go to the second page or third page?</p> <h2>Nottingham SEO Tips</h2> <p>Nottingham SEO services at NeSEO include on-page SEO, link building, copywriting and blogging. We also offer social media and pay per click services.  Most of the traffic to a website is directed by search engines like Google and Bing and if the search engines cannot find your site how do you expect the visitor to? If the search engine doesn’t find your site and index your web pages you will find that you are missing out on a lot of potential customers.  The first step to an SEO strategy is research, research is key to understanding the market, the website and competition. It is then essential to carefully choose the keywords you want to rank for and this is done depending on the products and services your company offers. Content is extremely important to any SEO strategy and NeSEO take this very seriously, creating unique and relevant content that Google can get stuck into. Onsite search engine optimisation is next and this includes everything from headings, meta data and alt tags. Offsite SEO involves gaining quality and relevant links to your website and this is done through the likes of blogs, article directories and social media.<a href="">Nottingham SEO Company</a>, NeSEO uses custom tools to analyse and report on trends and changes within your SEO strategy.</p> Mon, 19 Sep 2011 10:35:11 +0100