Northampton SEO - Increase Website Traffic

Posted by Kelly on 7 October 2011 | 0 Comments

Northampton SEO – Simple Tips for Increasing Traffic

As Northampton SEO experts, we concentrate on continuously building large volumes of traffic to a website. The main purpose of SEO is to make your website visible to search engines, which will then lead to higher rankings in results pages, which in turn will bring more traffic to your site. Of course, more traffic = more chance of sales. When we talk about increasing website traffic, there are several different things that it concerns including page views, sessions and unique visitors. For some websites, increasing page views will be the main aim because the main concern is that the majority of visitors view only one page of the site and then leave. For other sites it will be to increase the amount of unique and return visitors. Here are a few of the many SEO tips to increase traffic to your site:

- Web Page Optimisation

A search engine crawler will read the HTML of a web-page, so it must be optimised to guide the crawlers to the correct areas of the site. Use your targeted keywords in the right fields and references within your web page like Title, META Tags, Headers, etc.

- Quality and Unique Content

Northampton SEO experts, NeSEO believe that having quality, unique and engaging content on a website is essential in attracting customers and link partners. If they like what they read, they will more than likely return, plus it is a well-known fact that Google loves fresh and unique content. Although your site needs to be rich in keywords for SEO purposes, it also needs to be informative and make sense to maintain quality.

- Article Submission

Article marketing is becoming one of the most successful ways of promoting a website and your business. Writing quality and informative articles is important to build one way backlinks which helps in increasing page rank. It also brings more targeted traffic to your website as people who are clicking on the links in the article are potential customers already. Links that are generated from content rich pages are also always preferred by search engines.

- Social Media, Blogging, Bookmarking

Using social media, blogging platforms and bookmarking sites are great ways of building backlinks to your site. A link works similar to that of a vote, with search engines seeing it as a vote of confidence. The fact that other quality sites are willing to link with you indicates to sites like Google that your site is important. Social media sites like Twitter and Facebook have become more popular in recent years as well as bookmarking sites like StumbleUpon and Delicious. Utilising these sites are effective ways of increasing relevant traffic to your site.

To learn more about how Northampton SEO experts, NeSEO can help your business achieve its goals, give us a call on 0844 245 9160, or fill out our free SEO audit form.