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Blog » Keeping Website Content Fresh in 2012
With Google announcing last month that they have made significant improvements in the ranking of fresh content, it’s now more important than ever to keep your website up to date with fresh and engaging content. The search engine giant announced in November that this would now have an impact on roughly 35% of searches. Updating your website on a regular basis, whether it’s through a blog or adding new pages, is important not only for SEO purposes, but it gives the customer a reason to continue visiting your site. Of course, it will also give you the edge over your competitors; if they only offer stale and static information, your target audience will go to you for something new and different. All in all – Google loves it, visitors want it and you need to provide it!
Content freshness doesn't mean that you suddenly need to overload your site and blog with content, but it is something that you should stongly take into consideration if you are serious about SEO. How can I keep my site up to date you ask? What on earth can I find to talk about? It can be a struggle sometimes to continuously come up with new and interesting topics but it’s worth remembering that it doesn’t have to be anything too extravagant, sometimes short and sweet is better. First thing's first though, if you don't have a blog, you need one! If you do have one, when was the last time you updated it?
Here are some things you may want to consider for topics:
o New product releases
o New technology
o Relevant news in your industry
o Career opportunities
o Testimonials and comments
o Competitions and offers
o Interviews
o Top 10’s and lists
o Images and videos
You don’t need to publish every day, but a well maintained schedule will be your best bet for fresh content. If you're a large company you'll more than likely have enough resource and information to publish daily. If you're a smaller business, you can start by publishing a couple of times a week. A website that offers fresh and enaging content and often will also be very likely to get bookmarked and shared on Facebook and Twitter. Social media will play a big part in your sites freshness success as you can incoporate a Twitter feed and integrate Facebook to your home page. Your existence on various social media platforms will also result in a high level of traffic to your site, if you have a social media strategy in place that is.
Find out more about our blogging and social media services at NeSEO.
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