How Google+ is Changing Search

Posted by Kelly on 30 November 2011 | 0 Comments

How Google + is Changing Search

When Google announced that its algorithm now takes social media into account, it made perfect sense that Google themselves would try their hand at social networking. And so they introduced Google +.

Since establishing itself in the social world, Google has slowly rolled out updates to how Google+ and +1 has an impact on search results. Here are 3 ways in which Google + has most recently had an effect on search:

1. Google+ Content Appearing as Site Links in Search Queries

Content that has been published on Google+ is now starting to appear in the Google SERPS. Along with the 'Add to Circle' buttons, these Google+ posts have started to appear in Google’s organic search results for some Google+ business accounts that have been approved for Direct Connect. These appear for both Google+ users and non-users. In other words, even if searchers do not have a Google+ account they will be able to see Google+ results. You can apply for Direct Connect here and this will make sure you are prepared when this functionality reaches all brands.

2. Google+ Profile Appears in Search Results

Google+ profile photos and bylines are also beginning to appear in search results. Searchers who click through via the photo or content will be sent to the profile in question which will deliver only the content authored by the owner of that Google+ account. This can be an effective tool for employees to help extend the reach of the company’s online presence.

3. Google News is Spotlighting +1 Content

If content has received a +1 by a Gmail or Google+ user, that piece is eligible to appear within Google News. Staying up-to-date in your industry and then +1’ing interesting content will result in your Google+ profile picture and name showing up next to the content you publicise. This will bring more traffic to your Google+ profile and in turn, your website.

If your business isn’t on Google+ yet, what are you waiting for? If you are, add us to your circles!