0844 245 9160Call now for a free SEO review
0844 245 9160Call now for a free SEO review
Blog » Happy New Year
To start off 2012 we're wishing you all a very happy new year and we'd like to tell you a bit more about our SEO services. What better way to start the new year with a fresh SEO campaign for your website? At NeSEO, we are specialists in Search Engine Optimisation (SEO) and over the last 7 years we have delivered bespoke SEO campaigns to our clients and successfully achieved countless number 1 spots on search engines. Our clients operate in diverse market places, including travel, leisure, retail and aviation and as a result of our hard work, they outrank companies like Kuoni, Virgin Holidays, and Halfords.
If you want higher rankings and more sales leads but don’t have the time or in house resource to handle your search engine optimisation, our fully managed SEO service is the ideal digital marketing package for your business. We'll help you:
o Attract more sales leads / online sales
o Compete with major brands and competitors
o Create an online marketing strategy that’s deliverable
o Maximise your website for high conversion rates
The first step to an effective SEO strategy is research. Research is key in understanding the market, the current website standings and analysing the competition. This research will judge how the site needs to be improved in order to begin to rank on search engines. The research will then highlight the important things that need to be changed in order to kick off with your SEO:
o Keyword strategy - Keywords are at the heart of all SEO. In the analysis, we combine company services, products, strategy and the data from search trends and look to marry up potentially high converting keywords from the company side to search engine stats about what potential customers are searching for. After all there is no point ranking top of Google for something that people are not actually searching for!
o Content strategy - Content is king. We will look to produce quality content that Google and other search engines can get their teeth stuck into. Content is all about relevancy, each site needs to demonstrate the subject matter that it is looking to rank for, this then needs to be rolled out site wide across every single page.
o Onsite SEO changes - Onsite SEO is effectively everything that a visitor or a search engine robot will see on any particular page of a website. This includes everything from headings, meta data, alt tags and much more that we will manipulate within the code of the website in order to make the website more friendly and relevant to both search engines and the visitors to the website.
o Offsite SEO changes - Offsite SEO is largely about links and brand management. Google uses a voting system to determine how popular any particular website is and then determines how that stacks up against the competing websites for any particular keyword. This voting system is essentially built on one-way links pointing to your website from relevant and good quality external websites. So in essence, the more quality backlinks you have the better you will rank but this has to be done in a calculated and strategic way in order to look natural and organic.
o Analyse - Using our very own custom tools we analyse everything that is going on with each website at any given time and report on trends, changes and strategy adjustments.
o Refine - Using the analysis, we stay proactive and make on-going changes to our strategy to continually improve a websites rankings constantly. We do not stop when we hit target, nor do we aim low!
To start planning your SEO campaign for 2012, contact us on 0844 245 9160 or send us an email at info@neseo.co.uk
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