As Peterborough SEO specialists, NeSEO have delivered bespoke SEO campaigns to many different clients over the past 7 years and have successfully achieved number 1 spots in search engines like Google, Yahoo and Bing. There are two ways in which SEO can be applied; on page and off page. On page SEO is essentially making your website friendly and welcoming to both the customer and the search engine. A key part of on page SEO is ensuring that each page of the site has unique and relevant content and includes the keywords you want to rank for. It is also important to make sure that all internal linking structure works so that search engines can find their way through all your key pages. Here you should also make good use of anchor text links within your content, for example if you have a page about garden arches, use the phrase ‘garden arches’ in the text that links to the relevant page.
As a Wellingborough SEO company, NeSEO believe that having quality, unique and truly engaging content is essential in attracting potential customers and link partners. Visitors find a website because of its content, whether that be words, products or services. This will also mean that when people find your website, they will more than likely return if they like what they read. The content of a website should not be based around the SEO strategy, the SEO strategy should be based around the content. It is a well-known fact that Google loves nothing more than fresh content. SEO experts around the world like to have their say about effective SEO strategies however none of them will challenge the importance of original and relevant content. Producing content of high-quality is important for three reasons:
As a UK SEO company, NeSEO provide pay per click advertising campaigns. For those who don’t understand the effectiveness of pay per click, we have put together a brief guide explaining what it is and why it is important. Pay per click (PPC) is an internet advertising model that is used to direct traffic to websites including search engines, where the advertiser only pays if a web user clicks on their ad, hence the title, ‘pay per click.’ You could compare PPC advertising to a silent auction. Advertisers bid on keywords that they think their target audience would type into the search field when they are looking for specific goods or services. When the web user types a search query into the search engine that matches the advertiser’s keyword the PPC advertisement may be displayed on the page. In search engines, a PPC ad is usually displayed just above or to the right of the search results where they can be easily seen. As a UK SEO company, NeSEO can manage your PPC campaign for you.
An SEO company like NeSEO specialise in search engine optimisation and also offer services including social media and email marketing. SEO is important for anyone wanting to gain higher rankings in the results pages of search engines like Google and Bing. But how does social media fit in? Social media marketing is a great way of showing your business in a social light. Social media platforms like Twitter and Facebook allow you to engage and build relationships with existing and potential customers. It is also a great way to build brand awareness and communicate news and special offers to people without it being a sales pitch. An SEO company may also use other sites like LinkedIn and YouTube to interact with customers.
Blogging for SEO is one of the easiest methods of keeping your website up to date with relevant and engaging content. It is the perfect platform to show off expertise, voice your opinion and get noticed. Blogging is an important part in SEO as Google loves fresh content and building up the content on your website through a blog means that each post counts as another indexed page in search engines. Utilising a blog through your website also allows you to personalise your online presence giving readers a real insight into your business and the people that make it tick! Google seems to favour blogs that post regularly and it’s obvious why; a website that has a lot to say must be an important one! Blogging is key to improving SEO in many different ways; fresh content, link building and online exposure. It can also build up your reputation allowing you to stand out from others in the industry as it shows your true commitment and passion.
On-page search engine optimisation is essential for any SEO campaign. If a search engine can’t determine what your content is actually about, there is no way it can possible rank you high for the keywords that you aim to target. A tip for on-page SEO is using good keywords. The success of your SEO efforts depends on the choice of keywords - there is no point trying to rank for keywords dominated by large companies, you need to find keywords with a reasonable search volume that do not have too many competitors. When you have chosen your keywords spend time getting your on-page SEO perfect.
Link building is widely regarded as the most important tactic in SEO and for ranking higher on Google and other search engines. Link Building is the systematic approach of creating relevant, inbound links by exchanging links with other websites to improve your website’s backlinks and search engine rankings. Building high quality back links to a website is not only crucial to the success of SEO efforts but also the overall internet marketing strategy. Back links help to propel the pages of your website to the top of the search engine results pages (SERPS) - the area where the vast majority of clicks are placed. Good link popularity can see a website rise quickly through the pages of search engines and a good SEO company will work actively to improve the quantity and quality of the links pointing back to client's websites. An important thing to remember about link building is geo-location, if using our pages as an example you are targeting the keyword "SEO Company in Northampton" or "Bedford SEO Company" then it's far more efficient to be building links relevant to each location. Local directories, forums and blogs are a great place to start.
A large proportion of an SEO service involves content writing and copywriting. This is largely due to relevancy and depth of information. Google and other search engines like to be able to find information on your website that their users are looking for, so the more the merrier! Making this content for search engines to harvest upon is a large part of any SEO strategy. As well as the initial content creation and additions to your website an SEO service will look to continually update and add fresh and unique content to each website, this may include blogging, guest posts on external websites, forums, social media or even commenting or adding new pages. All of this has to be written in a particular way that not only search engines will love but visitors can understand and easily find the relevant content they are looking for.
SEO or Search Engine Optimisation is the process of gaining higher rankings and increased visibility on search engines. An SEO Company UK based will use techniques and tactics to gradually improve your websites' SEO in order for it to become friendly to search engines including Google, Yahoo and Bing. SEO involves the target of being listed on the "organic", "natural" or "unpaid" area of search engine results pages (SERPs) unlike Pay Per Click (PPC) where an auction type bidding system means the customer has to pay for each click a listing achieves, SEO is far more cost effective, time resistant and a longer term strategy to lower ROI. Generally the higher a website is listed in search engines the higher the traffic levels will be, so the practice of SEO involves implementing effective techniques with the view to improve your positions.
Keyword research is one of the most fundamental SEO activities an SEO agency can carry out. Keywords are the building blocks of SEO and without the right ones, SEO efforts will go astray. The process of uncovering and selecting the appropriate keywords for your site is called keyword research. Basically, it involves undertaking an investigation to discover what terms people search for, how often, how many and which other sites appear for those terms. Keyword research enables you to determine which queries your site is most relevant for and for which you can feasibly expect a return. It's not about stuffing a hundred keywords into meta tags or your copy to gain rankings. It's about uncovering the keywords that make the most sense for your business and using them in a way that drives targeted and quality traffic to your site.