SEO copywriting involves the skilful writing of unique and optimised articles for a specific business including products and services for a web page or website. An SEO copywriter needs to write quality and original content including relevant information about the nature of the brand. This is done by making effective use of targeted keywords so that it can easily be found by users on search engines like Google, Yahoo and Bing.
NeSEO are delighted to have been shortlisted in the New Business of the Year category for the Northamptonshire Business Excellence Awards 2011. The Awards, now in their 21st year will once again celebrate successful Northamptonshire companies and individuals and we are overwhelmed to be finalists. The Awards Presentation takes place on Thursday 17th November at the Barceló Hotel in Daventry with celebrity host Tom O’Connor. Winners will be announced on the evening and will receive a crystal trophy and certificate if successful.
Leicester SEO based company, NeSEO know that article writing is very effective for SEO purposes. One of the first things a content writer should know is how the entire search engine optimisation process works so they can gain an understanding about keyword placement and provide relevant content that will help direct traffic to the intended site. Keywords play an important role in SEO content as they are the words and phrases users will be typing into search engines to find the content they are looking for. You also need to know where to place the keywords as this is something search engines will look for when crawling and indexing your site. Keywords should be placed near to the top of the article, within the first sentence and if you can use it naturally, again in the first paragraph. In the middle, you should go lightly and concentrate on the quality content and towards the end it should be used a couple of times and within the last sentence. As Leicester SEO experts we believe there are no specific rules for how many keywords you should include but it should be a realistic number. Depending on the size of the article, 5 – 10 keywords has proved to be plenty. Stuffing your article with keywords is not recommended as the search engines will just see your content as spam.
As Northampton SEO experts, we concentrate on continuously building large volumes of traffic to a website. The main purpose of SEO is to make your website visible to search engines, which will then lead to higher rankings in results pages, which in turn will bring more traffic to your site. Of course, more traffic = more chance of sales. When we talk about increasing website traffic, there are several different things that it concerns including page views, sessions and unique visitors. For some websites, increasing page views will be the main aim because the main concern is that the majority of visitors view only one page of the site and then leave. For other sites it will be to increase the amount of unique and return visitors. Here are a few of the many SEO tips to increase traffic to your site:
SEO Peterborough experts NeSEO believe that link building is one of the most crucial parts in a search engine optimisation strategy. Gaining inbound links from other quality websites is a major step in achieving a successful SEO campaign and with search engines now incorporating social media items into its results pages, it is vital to have all areas covered. There are many effective link building methods including forum posts, social bookmarking, article submission, link directories, blogging and guest posting. Article submission, blogging and guest posting are all great ways to gain exposure for your website. Writing interesting, relevant and unique content for sites other than your own is an effective way of building links and spreading your online presence. Quality content will be shared and linked to if it offers plenty of useful and valuable information and depending on the platform you use, people may even subscribe to your posts. As SEO Peterborough experts, NeSEO link building campaigns are always ethical and targeted at receiving only high quality and relevant links from likeminded websites and blogs.
SEO – search engine optimisation is the process of improving the visibility of a website or web page in search engines. Its aim is to gain higher rankings on the search engine results pages (SERPS) and involves techniques to gradually make your website friendlier to search engines like Google, Bing and Yahoo. Generally the higher a website is listed in search engines the higher the traffic levels will be, so the practice of SEO involves implementing techniques with the view to improve your positions.
As an SEO Kettering based company, NeSEO believe that blogging is essential to your business. It is one of the easiest methods of keeping a website up to date with relevant and engaging content and will help to increase your visibility within search engines. Blogging is also important as it adds personality to your business away from the commercial side. A blog not only gives your business the opportunity to inform readers about your products/services but it allows you to write about whatever you want, whenever you want and allows you to interact and build relationships with your target audience. With the many social media tools available, it is also simple to share your blog posts and build a following who will then share your posts if they like them. Adding new content to a website on a regular basis is attractive to spider bots within search engines like Google. Websites that produce brand new quality content frequently stand a better chance of being crawled more often. This signifies to search engines that this site is updated regularly with content and therefore will provide users with the most recent and relevant available content. New blog posts may also appear in the ‘News’ or ‘Blogs’ section of Google and this can also help to improve your overall visibility. SEO Kettering based company, NeSEO will offer you the tools and content that your blogging campaign really needs.
Increasing the chances of ranking well in search engines like Google starts with finding the best keywords. Keyword research is an essential part of SEO as without the right ones, efforts will go astray. The process will involve investigating the terms that people search for when looking for your product or service, how often they search for it and the competition that appears also. It is important to note that SEO keywords are much more than terms relating to your website. You need to take time to analyse what you’re up against and this will involve looking at other websites in your niche and reviewing their keywords. You are not simply trying to target the same keywords as your competitor; you should find unique and targeted keywords that relate to your own business.
As a Nottingham SEO Company, we provide search engine optimisation services that are geared towards gaining the most relevant traffic that converts to sales leads or online purchases. For those wanting a successful online business or at least a significant online presence, SEO should be a top priority. For the those reading this that do not know what SEO is here is a brief description; SEO is the process of gaining higher rankings and increased visibility on search engines and involves techniques and tactics to make it become search engine friendly to sites like Google, Bing and Yahoo. SEO is important as previous studies have shown that people only go as far as the first three pages of Google before they either find what they’re looking for or leave. This is why you want to be as near to the top as possible, think about when you’re searching for a product, I bet you rarely ever go to the second page or third page?
As Peterborough SEO specialists, NeSEO have delivered bespoke SEO campaigns to many different clients over the past 7 years and have successfully achieved number 1 spots in search engines like Google, Yahoo and Bing. There are two ways in which SEO can be applied; on page and off page. On page SEO is essentially making your website friendly and welcoming to both the customer and the search engine. A key part of on page SEO is ensuring that each page of the site has unique and relevant content and includes the keywords you want to rank for. It is also important to make sure that all internal linking structure works so that search engines can find their way through all your key pages. Here you should also make good use of anchor text links within your content, for example if you have a page about garden arches, use the phrase ‘garden arches’ in the text that links to the relevant page.