0844 245 9160Call now for a free SEO review
0844 245 9160Call now for a free SEO review
To start off 2012 we're wishing you all a very happy new year and we'd like to tell you a bit more about our SEO services. What better way to start the new year with a fresh SEO campaign for your website? At NeSEO, we are specialists in Search Engine Optimisation (SEO) and over the last 7 years we have delivered bespoke SEO campaigns to our clients and successfully achieved countless number 1 spots on search engines. Our clients operate in diverse market places, including travel, leisure, retail and aviation and as a result of our hard work, they outrank companies like Kuoni, Virgin Holidays, and Halfords.
With Google announcing last month that they have made significant improvements in the ranking of fresh content, it’s now more important than ever to keep your website up to date with fresh and engaging content. The search engine giant announced in November that this would now have an impact on roughly 35% of searches. Updating your website on a regular basis, whether it’s through a blog or adding new pages, is important not only for SEO purposes, but it gives the customer a reason to continue visiting your site. Of course, it will also give you the edge over your competitors; if they only offer stale and static information, your target audience will go to you for something new and different. All in all – Google loves it, visitors want it and you need to provide it!
When Google announced that its algorithm now takes social media into account, it made perfect sense that Google themselves would try their hand at social networking. And so they introduced Google +.
Every year, Google makes around 500 changes to its search algorithm and on Monday, it revealed 10 more. Google rarely publicises its changes but chose to reveal these as they are ‘less susceptible to gaming’. Distinguished Engineer Matt Cutts published on the Google’s Inside Search Blog in-depth details about the 10 algorithm changes and here they are:
SEO and social media marketing can be intertwined to create a successful online presence for companies. The evolution of social media and SEO creates a number of exciting opportunities to receive more visibility on the web and it is therefore important to align your social media strategy with your search engine optimisation efforts. As with all SEO activities, it’s essential to focus not only on what the search engines will see but on quality and user experience. If the copy on your website or blog is interesting then you will reap the benefits of social media. Providing unique and quality content will go a long way on social media, with friends, families and colleagues sharing your links afar. Social media platforms like Facebook and Twitter are extremely powerful tools for link building and having active user communities will bring a high level of trust to search engines. Engaging in discussion on forums, blogs and other types of media allows you to not only interact with customers but keep content fresh and updated for SEO purposes.
SEO copywriting involves the skilful writing of unique and optimised articles for a specific business including products and services for a web page or website. An SEO copywriter needs to write quality and original content including relevant information about the nature of the brand. This is done by making effective use of targeted keywords so that it can easily be found by users on search engines like Google, Yahoo and Bing.
NeSEO are delighted to have been shortlisted in the New Business of the Year category for the Northamptonshire Business Excellence Awards 2011. The Awards, now in their 21st year will once again celebrate successful Northamptonshire companies and individuals and we are overwhelmed to be finalists. The Awards Presentation takes place on Thursday 17th November at the Barceló Hotel in Daventry with celebrity host Tom O’Connor. Winners will be announced on the evening and will receive a crystal trophy and certificate if successful.
Leicester SEO based company, NeSEO know that article writing is very effective for SEO purposes. One of the first things a content writer should know is how the entire search engine optimisation process works so they can gain an understanding about keyword placement and provide relevant content that will help direct traffic to the intended site. Keywords play an important role in SEO content as they are the words and phrases users will be typing into search engines to find the content they are looking for. You also need to know where to place the keywords as this is something search engines will look for when crawling and indexing your site. Keywords should be placed near to the top of the article, within the first sentence and if you can use it naturally, again in the first paragraph. In the middle, you should go lightly and concentrate on the quality content and towards the end it should be used a couple of times and within the last sentence. As Leicester SEO experts we believe there are no specific rules for how many keywords you should include but it should be a realistic number. Depending on the size of the article, 5 – 10 keywords has proved to be plenty. Stuffing your article with keywords is not recommended as the search engines will just see your content as spam.
As Northampton SEO experts, we concentrate on continuously building large volumes of traffic to a website. The main purpose of SEO is to make your website visible to search engines, which will then lead to higher rankings in results pages, which in turn will bring more traffic to your site. Of course, more traffic = more chance of sales. When we talk about increasing website traffic, there are several different things that it concerns including page views, sessions and unique visitors. For some websites, increasing page views will be the main aim because the main concern is that the majority of visitors view only one page of the site and then leave. For other sites it will be to increase the amount of unique and return visitors. Here are a few of the many SEO tips to increase traffic to your site:
SEO Peterborough experts NeSEO believe that link building is one of the most crucial parts in a search engine optimisation strategy. Gaining inbound links from other quality websites is a major step in achieving a successful SEO campaign and with search engines now incorporating social media items into its results pages, it is vital to have all areas covered. There are many effective link building methods including forum posts, social bookmarking, article submission, link directories, blogging and guest posting. Article submission, blogging and guest posting are all great ways to gain exposure for your website. Writing interesting, relevant and unique content for sites other than your own is an effective way of building links and spreading your online presence. Quality content will be shared and linked to if it offers plenty of useful and valuable information and depending on the platform you use, people may even subscribe to your posts. As SEO Peterborough experts, NeSEO link building campaigns are always ethical and targeted at receiving only high quality and relevant links from likeminded websites and blogs.
